2025 Blockchain AI Visibility Index
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Who’s Leading Blockchain AI Visibility?
This research analyzes how 60 leading Blockchain brands performed in AI search from January 1 to March 31, 2025. Using publicly available data, select analysis tools and our own proprietary Z-Score metric, the study measured brand performance across five key signals that influence discoverability in AI search to benchmark visibility, identify gaps, and help brands understand how to adapt.
This comprehensive analysis examines how 58 leading blockchain brands are performing in AI visibility metrics, across 100+ industry-specific LLM prompts, over a span of 90 days. This dataset, despite unpredictable changes to LLMs, provides a snapshot in time of AI search visibility and the factors that influence it.
The Top Drivers of AI Visibility Influencer After Analyzing 100,000+ AI Prompts of The Top Blockchain Companies
Only 3 Companies Exceeded 25% AI Visibility
Just three companies—Coinbase, Ethereum, and Binance—account for more than 25% of total AI visibility in blockchain, underscoring a power law distribution among top players.
95%
The Top 30 Brands in our Index control 95% of the total AI Visibility.
24%
Educational Articles on brand websites were cited 24% of all branded content.
16.8%
The average AI Visibility rate in ChatGPT from Top 30 Brands.
Top Media Outlets Used As AI Citations
REPORT INSIGHT
Reputation & Relevance Shape AI Ranking
Blockchain companies that consistently appear in high-authority sources—especially when aligned to fintech and infrastructure use cases—are far more likely to be surfaced in AI answers.
41%
Blockchains & Protocols had the highest average AI visibility of 40.8%, maintaining strong visibility across all 3 LLMS evaluated: ChatGPT, Perplexity and AI Overviews.
57%
Exchange & Liquidity Platforms had the highest average brand sentiment of 56.6% which positively impacted the avg AI visibility in ChatGPT to 12.7% (highest in any category).
>1%
Wallets and Identity Tools had the lowest combined AI Visibility in AI Overviews (0.8%) but has the highest domain authority score of 58.5 showing Google’s AIO algorithm differs from traditional Google.
2025 Fintech Payments AI Visibility Index Report
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