2025 Beauty AI Shopping Visibility Index

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Who’s Leading AI Visibility for eCommerce Beauty Brands?

AI is rewriting the rules of eCommerce visibility. It shapes what consumers discover, trust, and ultimately purchase. From awareness to conversion, AI systems now influence every step of the customer journey, driving traffic, shaping reputation, and impacting revenue.

The AI Visibility Index uncovers the key factors behind brand discoverability in AI-driven shopping and search, revealing what determines which brands get recommended and which get overlooked.

The Top Drivers of AI Product Visibility After Analyzing 100,000+ AI Prompts of The Top Beauty Companies

AI Rewards Cross-Channel Visibility

Brands seen across DTC, retail, social, and SEO are more likely to appear in AI recommendations. Visibility across platforms creates algorithmic familiarity.

Perplexity triggers embedded shopping results 4x more than ChatGPT.

98%

ChatGPT Shopping cited third-party publishers 98% of all sources over brand and retailer websites.

37%

Product Pages and Blog Articles both accounted for 37% of the owned content types sourced by AI.

Top Media Outlets Used As AI Citations

AI Visibility Industry Report - Beauty (10)

REPORT INSIGHT

Reputation & Relevance Shape AI Product Visibility

AI visibility in beauty eCommerce is shaped by more than brand size or product quality—it’s the combination of digital presence, sentiment, and third-party validation that determines which brands AI recommends most.

92%

AI Shopping: ChatGPT vs. Perplexity: Perplexity was aggressive, offering embedded shopping suggestions in 92% of prompts versus ChatGPT’s 24%,

80+

Avg Sentiment Most Visible Brands: Top brands scored an average sentiment of 80+, proving that love from editors, experts, and consumers fuels more AI recommendations.

100%

Performance Language Unlocks Shopping: Prompts using phrases like “top-rated” or “expert-recommended” were far more likely to activate ChatGPT’s shopping mode, driving visibility for proven performers.