2025 Fintech Digital Banks AI Visibility Index

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Who’s Leading Fintech Digital Banks AI Visibility?

Among the 60 digital banking brands selected for this report, results started to populate quickly, proving the dominance of key players that set the pace for this group. The top 3 brands captured over 50% of total AI visibility, with the top 10 collectively controlling 83.4%. These leaders were mentioned in over half of relevant AI-generated answers, indicating broad recognition across multiple query topics. By contrast, 23% of the 60 brands analyzed had 0% visibility, highlighting a wide gap between the leaders and the rest.

This comprehensive analysis examines how 60 leading digital banking brands are performing in AI visibility metrics, across 100,000+ AI prompts, over a span of 90 days. This dataset, despite unpredictable changes to LLMs, provides a snapshot in time of AI search visibility and the factors that influence it.

The Top Drivers of AI Visibility Influencer After Analyzing 100,000+ AI Prompts of The Top Fintech Payment Companies

1 in 4 Companies Are Invisible on AI Search

Over 23% of the top 60 digital banks didn’t appear in a single AI-generated answer from the 100,000+ AI prompts that we analyzed. Here are what we found to be the most influential factors impacting AI Visibility.

84%

The Top 10 Brands in our Index control 84% of the total AI Visibility.

40%

Only 40% of the Neobanks analyzed ranked in the Top 30.

37%

Nerdwallet was sourced 37% of all AI prompts analyzed.

Top Media Outlets Used As AI Citations

Trust Beats Traffic

AI systems appear to favor brands with positive brand sentiment and established authority over those with high web traffic alone. Visibility for the digital banks industry is being driven more by trust / perceived expertise than by traditional SEO metrics.

42.9

Growth-Stage Brands Are Loved When Mentioned. Growth-stage brands scored lowest in visibility but earned the highest sentiment when surfaced.

65.8

Mid-Market Brands Trusted but Ignored. Earning stronger sentiment than large brands, reflecting higher trust, yet their AI share of voice stayed much lower.

81.9

Enterprise Brands Lead Sentiment in AI Overviews. Ranking highest in sentiment on Gemini, reflecting consumer trust in legacy institutions.