2025 Fintech Payments AI Visibility Index

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Who’s Leading Fintech Payments AI Visibility?

Among the 60 fintech payments brands selected for this report, results started to populate quickly, proving the dominance of key players that set the pace for this group. Stripe led with an AI Visibility Score of 77%, followed by PayPal (64%) and Square (50%). These three were mentioned in over half of relevant AI-generated answers, indicating broad recognition across multiple query topics. By contrast, two-thirds of the 60 brands analyzed had 0% visibility, highlighting a wide gap between the leaders and the rest.

This comprehensive analysis examines how 60 leading payments brands are performing in AI visibility metrics, across 100+ industry-specific LLM prompts, over a span of 90 days. This dataset, despite unpredictable changes to LLMs, provides a snapshot in time of AI search visibility and the factors that influence it.

The Top Drivers of AI Visibility Influencer After Analyzing 100,000+ AI Prompts of The Top Fintech Payment Companies

Only 10 Companies Exceeded 10% AI Visibility

A small set of payment companies captured the lion’s share of AI-driven visibility. Only 10 companies exceeded an average AI Visibility rate of 10% in the fintech payments industry (Median = 1-2%).

93%

The Top 30 Brands in our Index control 93% of the total AI Visibility.

25%

Product Pages on brand websites were cited 25% of all branded content.

37%

The average AI Visibility rate in ChatGPT from Top 30 Brands.

Top Media Outlets Used As AI Citations

REPORT INSIGHT

Well Optimized Brands Rise Faster

AI visibility isn’t just about who you are—it’s about how you’re built. Speed, structure, and mobile responsiveness are becoming the key drivers of visibility in AI-powered environments, rather than size alone.

75%

Growth-Stage Brands Had the Highest Positive Sentiment of 75%, when mentioned, driven by specialized innovations and pricing transparency.

65%

Mid-Market Niche Strength with 65% Positive Sentiment through specialized, easy-to-integrate solutions outperform broader competitors.

87%