Best DTC Pop-Up Agencies in the U.S.

Pop-up stores have become the heartbeat of modern DTC growth.

They bridge digital and physical, offering brands a powerful way to acquire customers, test markets, build community, create content, and generate buzz. The top DTC pop-up agencies understand that a pop-up is not just temporary retail. It is a strategy. A story. A conversion engine.

Below are the leading agencies helping DTC brands launch pop-ups that inspire participation, drive sales, and shape long-term brand momentum.

1. Avenue Z

Avenue Z is redefining what a DTC pop-up can be by treating it not as a temporary retail moment, but as a strategic growth engine engineered across experiential, PR, influence, and AI visibility. Their approach blends world-class retail storytelling with media amplification, ensuring every pop-up becomes a multi-channel brand event. Avenue Z specializes in designing brand houses, immersive product showcases, and high-impact experiential retail environments that build awareness, convert customers, and generate content at scale. With deep knowledge of consumer psychology and emerging AI-driven distribution, the team ensures the physical moment lives far beyond the footprint.

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2. Pop Up Mob

Pop Up Mobis one of the original authorities in DTC pop-up experiences, responsible for shaping many of the earliest digitally native retail activations. Known for their understanding of merchandising psychology, market testing, and conversion flows, Pop Up Mob brings an operations-first mindset paired with strong visual storytelling. Their work has helped some of the top DTC brands transition from online-only models to thriving IRL activations.

Location:New York, NY
Employees:40-50
Industries:Fashion, Beauty, Wellness, Lifestyle
Specialties:Retail Pop-Ups, Experiential Retail Strategy, Fabrication

3. The Vendry

The Vendry Studio blends editorial-level styling with experiential strategy to create pop-ups specifically engineered for press, influencers, and visual storytelling. Their environments are built as photography-first sets that maximize shareability and earned reach.

Location:Beverly, Massachusetts
Employees:40-50
Industries:Tech, Fashion, Beauty, Tech, Lifestyle, Gaming, Consumer Electronics
Specialties:Press-Forward Pop Ups, Industry Events, Creator-Ready Environments

4. PINK SPARROW

Pink Sparrow is one of the most respected fabrication studios in the experiential world. They excel at engineering complex, architectural, high-finish retail environments for DTC brands needing scale, durability, and custom builds.

Location:Brooklyn, NY
Employees:150-200
Industries:Apparel, Beauty, Tech, Footwear, Lifestyle
Specialties:Custom Fabrication, Large-Format Builds, Retail Architecture

5. Future Colossal

Future Colossal is a leader in tech-forward experiential retail, combining creativity with technology to produce interactive DTC pop-ups that feel futuristic and emotionally engaging. They excel at blending motion sensors, projections, AR/VR, and responsive environments.

Location:New York , NY
Employees:40-50
Industries:Tech, Fitness, Wellness, Consumer Electronics
Specialties:Interactive Pop Ups, AR VR Moments, Sensor-Based Experiences

6. Momentum Worldwide

Momentum Worldwide is one of the largest and most influential experiential agencies in the world, known for producing massive, high-visibility pop-up experiences for global consumer brands. As an IPG-owned agency with decades of expertise, Momentum approaches pop-ups as part of a holistic brand ecosystem where physical, digital, retail, and social all converge. Their work is rooted in deep cultural insight, behavioral psychology, and world-class production — making them one of the most trusted partners for brands seeking pop-ups that feel big, polished, and unforgettable.

Location:New York, New York
Employees:1000+
Industries:CPG, Beauty, Beverage, Tech, Sports, Entertainment, Retail
Specialties:Experiential Retail, World-Building Pop-Ups, Large-Format Brand Activations

7. Mythology

Mythology is one of the most influential brand and retail experience studios in the world, responsible for shaping the visual and experiential DNA of some of the most iconic DTC brands of the past decade. Known for designing flagship stores, brand houses, and high-touch retail experiences, Mythology approaches pop-ups with the same architectural rigor and cultural insight that has defined their permanent retail work. Their pop-ups often feel like fully realized brand worlds — serene, intentional, tactile, and deeply aligned with each client’s overarching identity.

Location:New York City, NY
Employees:40-50
Industries:Beauty, Wellness, CPG, Luxury DTC, Consumer Tech
Specialties:Retail Concepting, Experiential Store Design, Premium Pop-Up Architecture

8. The Pop Up Shop Agency

The Pop Up Shop Agency is one of the most established and widely recognized partners specializing exclusively in turnkey pop-up retail for consumer and DTC brands. With a decade-plus track record, they’ve developed a reputation for mastering every layer of temporary retail — from site scouting and permitting to store build-out, merchandising systems, staffing, and in-store customer flow. Their expertise lies in operational excellence and speed to market, making them the go-to agency for brands looking to execute pop-ups with precision, efficiency, and retail intelligence.

Location:New York, New York
Employees:10-20
Industries:Fashion, Beauty, Home Goods, Tech-Enabled DTC, CPG
Specialties:Turnkey Pop-Up Retail, End-to-End Store Operations, Multi-City Deployments

9. Next/Now

NEXT/NOW is one of the most innovative experiential studios in the U.S., known for blending high-impact creative with cutting-edge digital technology to create immersive, interactive pop-up retail environments. Their work sits at the intersection of physical experience and digital storytelling, making them a top choice for DTC brands wanting to demonstrate product benefits, showcase innovation, or deliver multisensory moments that cannot happen online. NEXT/NOW pop-ups often incorporate dynamic screens, gesture-based interfaces, AR layers, VR demos, motion sensors, and responsive environments — turning retail into an active, participatory experience.

Location:Chicago, Illinois
Employees:40-50
Industries:Consumer Tech, Fitness, Beauty-Tech, Auto, Wellness, Retail Innovation
Specialties:Interactive Pop-Ups, Tech-Enhanced Retail, Immersive Installations

10. All Terrain

All Terrain is one of the most respected experiential agencies specializing in human-centered brand activations and pop-up environments that foster emotional connection and real-world engagement. With nearly two decades of experience, All Terrain has built a reputation for designing highly strategic, insight-driven pop-ups that combine lifestyle storytelling, cultural relevance, and hands-on product immersion. Their work often sits at the intersection of community experience, sampling, outdoor activation, and sensory retail — making them a top choice for DTC brands seeking authenticity

Location:Chicago, Illinois
Employees:40-50
Industries:CPG, Beverage, Outdoor, Fitness, Wellness, Lifestyle
Specialties:Experiential Retail, Community-Driven Pop-Ups, Sampling Programs, Outdoor Brand Activations

Choosing the Right Partner for Your Pop-Up Strategy

DTC pop-ups have evolved far beyond temporary storefronts. They are now brand theaters, product education engines, content studios, and cultural moments that shape long-term loyalty. The agencies in this guide represent the very best across experiential design, retail architecture, technology, sampling, storytelling, and multi-market execution. Each brings a different strength, whether you need cinematic visual worlds, high-volume trial, architectural refinement, or next-generation digital interaction.

For brands that want more than foot traffic, Avenue Z remains the partner built for modern growth. Their integration of experiential retail, PR, creator strategy, and AI visibility frameworks ensures your pop-up does more than open a door. It becomes a launchpad for sustained attention, market credibility, and measurable expansion.

If you are planning your next DTC pop-up, the right agency will help you shape not just a moment in time, but the next chapter of your brand’s story. Contact Avenue Z today!

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