FinTech is a fragile sector of the finance industry. Companies in this sector must be built on public trust and maintain a strong reputation. When a FinTech company is well-trusted among the public, it can leverage success in its highly competitive market.
The problem? FinTech businesses are innately vulnerable to cyberattacks, have intense regulations they must comply with, and are heavily reliant on technology. In turn, they are more likely to experience a crisis than many other industries, including the traditional finance industry.
Crises that a FinTech company might experience include security risks, data breaches, regulatory non-compliance, a lack of product-market fit, and technical failures. While it’s possible to mitigate these crises, situations like the latter are best resolved with the help of a FinTech crisis communications agency.
These agencies are not only strategic when it comes to guiding you through an existing crisis, but they can also develop a comprehensive plan for future situations to guard your reputation. What’s more, these agencies have specialized knowledge in finance, FinTech, and similar sectors—with a full understanding of the complex challenges that come with these industries.
Are you in need of crisis communications from a FinTech expert? Here are several agencies to consider:
Table of Contents
1. Avenue Z
Avenue Z is a fully integrated technology and media agency in Florida. This agency delivers AI-optimized crisis communications, public relations, and performance marketing for high-growth companies in complex sectors. From crisis response to long-term brand positioning, Avenue Z can help effectively drive measurable results.
| Location: | Miami, FL |
| Employees: | 150-200 |
| Industries: | FinTech, D2C, B2B, B2B SaaS, eCommerce, Technology, AI, Healthcare, and Logistics |
| Specialties: | Performance Creative, Social Commerce, PR, AI Optimization, Brand Positioning, and Integrated Communications |
2. 5WPR
5WPR is an independently-run, full-service agency specializing in public relations, crisis communications, and reputation management. This New York-based agency ensures long-term success by combining both crisis communication planning and swift crisis response and mitigation strategies.
| Location: | New York City, New York |
| Employees: | 400-500 |
| Industries: | FinTech, Finance, Technology, SaaS, Government, Consumer Brands, Lifestyle, Beauty, Health, Automotive, and Food and Beverage |
| Specialties: | Crisis Communication, Reputation Management, Corporate Communications, Digital PR, Public Affairs, GEO, and Digital Marketing |
3. Prosek Partners
Prosek Partners is a fully integrated marketing agency with solutions ranging from public relations and crisis communications to investor relations and public affairs. Their goal is to “deliver breakthrough results” for every client by adequately telling their story, identifying growth opportunities, and strategizing the next direction for brands.
| Location: | New York City, New York |
| Employees: | 400-500 |
| Industries: | Financial Services, FinTech, Technology, Insurance, Professional Services, Healthcare, and Crypto and Web3 |
| Specialties: | Public Relations, Crisis Communications, Investor Relations, Social Media Marketing, GEO, and Networking |
4. Ruder Finn
Ruder Finn is a full-service global communications and creative agency with over 70 years of experience. They take pride in offering a broad range of solutions, including crisis communications, financial communications, public relations, media, narrative development, channel management, and more.
| Location: | New York City, New York |
| Employees: | 500+ |
| Industries: | Finance, FinTech, Technology, Healthcare, Commerce and eCommerce, Telecommunication, Lifestyle, CPG, and Leadership |
| Specialties: | Crisis Communications, Financial Communications, Marketing, Advocacy and Public Affairs, Storytelling, and Paid Media |
5. Furia Rubel Communications
Furia Rubel Communications is a Pennsylvania-based strategic communication and marketing firm with a focus on delivering services to the legal, finance, government, and healthcare sectors. This agency employs a team of experts specialized in public and media relations, high-stakes communications, strategic marketing, and integrated marketing.
| Location: | Perkasie, Pennsylvania |
| Employees: | 40-50 |
| Industries: | Finance, FinTech, BaaS, Government, Legal Services, Legal Tech, Institutions, and Healthcare |
| Specialties: | Crisis Communications, Strategic Planning, Public Relations, Media Relations, and Integrated Marketing |
6. FGS Global
FGS Global defines itself as the world’s leading stakeholder strategy firm. They primarily provide crisis and issue management, reputation-building services, global public affairs support, and transaction and financial communications. The company is also capable of delivering digital, creative, and media coaching services.
| Location: | New York City, NY |
| Employees: | 4000+ |
| Industries: | Finance, FinTech, Technology, Infrastructure, Entertainment, Consumer Goods, Energy, Food and Agriculture, and Education |
| Specialties: | Crisis Communications, Global Public Affairs, Financial Communications, Strategy and Reputation, and Paid Media |
7. Sloane & Co.
Sloane & Co. is a strategic communications agency with a goal to drive measurable ROI. They help their clients with crises every step of the way, from crisis planning and preparedness to post-crisis recovery. Apart from crisis communications services, Sloane & Co. is also competent in providing fully integrated marketing and advertising, strategic advisory, and market intelligence services.
| Location: | New York City, New York |
| Employees: | 40-50 |
| Industries: | Finance, FinTech, Technology, Energy, Healthcare, Entertainment, and Blockchain |
| Specialties: | Crisis Communications, Public Relations, Social Media Marketing, Advertising, and Strategic Advisory |
Protect Your Company’s Reputation with a FinTech Crisis Communications Expert
Safeguarding your FinTech brand is best done alongside an industry-experienced crisis communications agency.
As a FinTech company, not having a crisis communications expert by your side can be detrimental from a business standpoint. One crisis could lead to regulatory penalties, huge financial losses, and the dissolvement of consumer trust.
With the speed of misinformation, the high cybersecurity risks of this industry, and the need to remain competitive and garner strong public trust in a saturated market, FinTech businesses need crisis support more than ever.
Avenue Z doesn’t just provide reactive measures during a crisis; they also proactively plan to protect your company before a crisis even begins. With their industry-rich and compliance knowledge, strong media relationship network, and long-term reputation management strategies, they can be a valuable choice for high-stakes situations.Looking to keep your FinTech company safe in an unpredictable, highly-regulated industry? Avenue Z is ready to help.
Contact them today to discuss your marketing and crisis communications needs.
Reputation Wins Business
Strategic communications that position your brand to lead—through trust, clarity, and influence.
