The financial technology sector is highly regulated, saturated, and generally competitive. FinTech companies also face industry-specific challenges, like keeping sensitive financial data safe and garnering trust among skeptical consumers, making them a poor match for traditional marketing techniques. Due to these factors, around 75% of investor-backed FinTech startups end up failing.
This is where an experienced FinTech public relations agency comes into play. These specialized agencies are experts in navigating the complex and always-evolving FinTech regulations and are prompt at handling crisis situations such as data breaches. They’re also skilled when it comes to crafting compelling messages with two main goals: to help you stand out from your competitors and to help you build/maintain a solid reputation.
Here, we’ve compiled a list of some of the top FinTech PR agencies of 2025 and 2026. Some of these agencies are strictly confined to the FinTech industry, while others serve broader markets. While they all have experience in public relations, many of these listed agencies also offer other services, like digital marketing and paid media, for a more comprehensive marketing approach. Read on to find a good match for your company or venture.
1. Avenue Z
Avenue Z is an integrated performance marketing agency with deep industry knowledge in financial technology and business-to-business (B2B) tech. As a PR agency, Avenue Z helps brands achieve high-impact media coverage, develop strong crisis communications plans, and successfully manage press strategies during major milestones.
| Location: | Miami, Florida |
| Employees: | 150-200 |
| Industries: | FinTech, Finance, DTC eCommerce, B2B SaaS, Healthcare, Emerging Tech, and AI |
| Specialties: | AI-Powered Marketing, Integrated Performance, Crisis Management, Strategic Communications, AI SEO, and GEO |
Reputation Wins Business
2. Vested
Vested is a global financial PR and marketing agency. Their skilled team members – composed of experts ranging from former investment professionals to creatives – are masters at message development, media training, crisis communications, newsroom management, and internal communications.
| Location: | New York City, New York |
| Employees: | 100+ |
| Industries: | FinTech, Banking, Capital Markets, Venture Capital and Private Equity, and InsurTech |
| Specialties: | Results-Focused Programs, Integrated Solutions, Executive Communications, Investor Relations, Creative Studio, and Reputation Management |
3. Otter Public Relations
Otter Public Relations is a results-driven public relations agency composed of media, thought leadership, and enterprise PR experts. They help a broad range of companies, from startups to established brands, earn media coverage in high-impact publications and rapidly build their online presence.
| Location: | Orlando, Florida |
| Employees: | 40-50 |
| Industries: | FinTech, Crypto, Healthcare, eCommerce, Real Estate, Government, and Hospitality |
| Specialties: | Thought Leadership, Crisis Management, Integrated Marketing Communications, Social Media Verification Assistance, and Media Coverage |
4. Interdependence
Interdependence is an AI-powered integrated communications firm that intertwines public relations and digital marketing to create captivating campaigns. This full-service agency drives measurable results through aggressive media pitching, targeted audience reach, and comprehensive analytic tracking.
| Location: | Chicago, Illinois |
| Employees: | 51-200 |
| Industries: | FinTech, Technology, SaaS, Healthcare, Blockchain, Financial Services, CPG, eCommerce, and Enterprise Software |
| Specialties: | AI-Powered Public Relations, Full-Funnel Digital Marketing, Influencer Marketing, Crisis Management, Thought Leadership, and Corporate Communications |
5. William Mills Agency
William Mills Agency is a results-driven public relations and marketing firm that serves finance, financial technology (FinTech), and similar sectors. Their services range from compelling content marketing and paid advertising to expert crisis communications and credibility-building communications.
| Location: | Atlanta, Georgia |
| Employees: | 11-50 |
| Industries: | FinTech, Financial Services, InsurTech, Mortgage, and Industry Associations & Startups |
| Specialties: | Thought Leadership, Content Creation, Media Relations, Crisis Communications, Integrated Marketing, and Lead Generation |
6. Caliber Corporate Advisers
Caliber Corporate Advisers is a FinTech and financial service agency specializing in public relations, content marketing, social media, and digital advertising. This New York-based firm successfully crafts strategic messages, offers crisis management, and media trains their clients as part of their PR strategy.
| Location: | New York City, NY |
| Employees: | 11-50 |
| Industries: | FinTech, Financial Services, InsurTech, PropTech, and B2B SaaS |
| Specialties: | Public Affairs, Media Relations, Integrated Strategy, Crisis Management, Thought Leadership, and Content Marketing |
7. The Bulleit Group
The Bulleit Group is classified as an AI-driven tech PR and media agency with a multi-channel strategy. Their public relations effort incorporates authentic narration, strategic communications, content creation and influencer engagement, and relationships with leaders in the media industry.
| Location: | San Francisco, California |
| Employees: | 11-50 |
| Industries: | FinTech, AI, SaaS, Logistics, Climate Technology, Private Equity, and Venture Capital |
| Specialties: | Data-Driven PR, AI & LLM Optimization, Robotics, Public Affairs, Influencer Marketing, and Thought Leadership |
Building Your Reputation with a FinTech PR Agency
When a traditional marketing agency falls short in providing well-fitted services for a complexly-regulated FinTech company, a FinTech-specialized PR agency can be relied upon. From helping you navigate operational risks to gaining public credibility with compelling storytelling, the expertise of a FinTech PR agency can be the perfect complement you’re looking for.
Ready to let a skilled FinTech PR agency take the lead? Avenue Z can elevate your branding and reputation through AI-optimized marketing, swift crisis management, and thoughtful leadership. Contact Avenue Z today for a reliable PR solution.
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