Interviews with executives can help build trust and transparency. People get a glimpse at the leaders behind a company, which can greatly improve a brand’s reputation. However, reporters won’t interview just anyone. They look for someone who can offer an interesting story with clear communication.
By keeping the following in mind, you can make your executives more appealing to reporters, increasing your interview opportunities.
Offer More Media Training
Reporters want someone they can easily converse with, not someone who will say whatever pops in their head. Media training helps people communicate clearly, confidently, and strategically to control the narrative and avoid slip-ups.
Specialized coaching, in-depth preparations, and mock interviews can help set executives up for success before tackling important interviews. Plus, it’ll make the way they converse more appealing to reporters.
Keep Bios Consistent
Reporters want to know exactly who they’re interviewing. If an executive has conflicting bios across the internet, this can make it unclear what they stand for, causing reporters to feel uncertain about how interviews with them will go. An executive’s bio should clearly state their current role, credentials, and skills while showing their passion and values.
Determine a Clear Point of View
Interviewers don’t want to talk to someone who’s constantly changing their perspective. Executives should have a clear point of view on key issues so there’s no question where they stand. By having a strong stance, executives can more easily convey their company’s mission, making the interview flow smoothly.
Focus on Effective Storytelling
Keeping conversations engaging is better than giving simple answers to every question. Executives need to go beyond explaining their business. Taking a personal approach and telling stories can make conversations more interesting, causing more reporters to want to interview that person.
Conduct Relevant Research
Facts and statistics are the best way to enhance opinions and stories during an interview. Executives should conduct relevant research beforehand so they can reference specific statistics while talking. This could include details about your company’s success or general industry statistics.
Make Them an Expert on the Subject
As a leader for their brand, an executive should be an expert in what they’re talking about. Beyond just doing their job, they should go out of their way to learn more and hear new perspectives. Attending courses and seminars while networking with others in the industry is a great way to help them stand out from other executives.
Work with PR Experts
Preparing an executive for an interview is a lot of pressure. You can’t undo what they say to reporters, so getting ready for interviews requires a lot of media training and planning. Working with a PR firm can make sure that your executive is in the perfect position to handle all types of interviews.
Contact Avenue Z today to see how we can improve your brand’s image through interviews and other sources.
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