Instacart and OpenAI already have a longstanding partnership, but they’re elevating that relationship even further. The Instacart app in ChatGPT not only allows users to browse groceries, but they’ll now be able to build their carts and check out in ChatGPT.
Stripe is partnering with @Instacart to enable direct checkout in ChatGPT.
— Patrick Collison (@patrickc) December 8, 2025
This new AI commerce experience is powered by the Agentic Commerce Protocol (ACP) that we launched with @OpenAI a few months ago. Behind the scenes, it uses @Stripe Shared Payment Tokens to securely… pic.twitter.com/A9sasHUsIg
The two companies have worked together since early 2023 when Instacart became one of the first plugins in ChatGPT. Instacart has supported OpenAI since then, such as when they provided valuable feedback amid the launch of OpenAI Operator.
By building on their existing partnership, Instacart and OpenAI are now making it easier than ever for users to go grocery shopping.
New Aspects of This Partnership
On December 8th, 2025, OpenAI announced that they would be deepening their relationship with Instacart. The new features allow users to do everything they need with Instacart without having to leave ChatGPT.
Now, people can use the Instacart app within ChatGPT to get meal suggestions, help with meal planning, browse products, build a cart, and order groceries all in one spot. By simply asking ChatGPT to help them shop for items on Instacart, the Instacart app will open within ChatGPT. ChatGPT may also suggest the Instacart app the person mentions food, recipes, or meal ideas in their prompts.
When users connect to the Instacart app and sign in, Instacart can find the items they’re looking for from local retailers with the help of AI. It’ll offer a ready-to-review cart that users can pay for without having to switch tabs.
“With the Instacart app directly in ChatGPT, users can go from meal planning to checkout in a single, seamless conversation. It’s another step toward bringing our vision to life—where AI delivers helpful suggestions and connects directly to real-world services, saving people time and effort in their everyday lives,” said Nick Turley, VP, Head of ChatGPT.
As part of its longstanding partnership, Instacart also uses OpenAI APIs to create features that help users save time and make food-related decisions. Power internal workflows from ChatGPT Enterprise also help Instacart employees build new ways to improve customer experiences.
Keep Your Business Visible in AI Searches
In addition to Instacart, OpenAI is also expanding its connection with other established brands like Walmart, PayPal, Target, and Intuit. With over 1 million business customers worldwide directly using OpenAI, it’s becoming the fastest-growing business platform.
Since ChatGPT is a big part of everyday life for many people, it’s crucial for businesses to get noticed by the platform. If your brand isn’t showing up in AI searches, you could miss a large portion of your target audience. Working on AI optimization with a marketing expert can help you ensure your brand appears in all kinds of searches.
Contact Avenue Z today to see how we can increase your brand’s visibility in AI queries.
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