When Meta recently acquired Manus, it announced that the acquisition was part of a plan to integrate the autonomous AI agent into Meta’s ecosystem. About one month later, that process has already begun.
It didn’t take long for the parent company of Instagram and Facebook to embed Manus into Ads Manager. The move is part of a big AI rollout for Meta, as the company introduces agentic tools to streamline experiences on its popular social media platforms.
Instead of only answering questions or writing content after prompts, Manus acts as an autonomous operator. It moves beyond the chat interface and directly into digital campaign operations.
AI Joins the Campaign Workflow
Until recently, AI was primarily used by advertisers as an assistant. It helped teams brainstorm ideas and write copy.
Platforms like ChatGPT and Gemini have been useful for recommendations, but most stopped short of multi-step processes where campaigns are built and managed.
As AI becomes more ingrained in the hybrid agency model, systems like Manus support key steps like testing ads, analyzing CRO, and generating creative ideas.
In the past few months, brands have increasingly begun to use agentic AI within core tools to build and improve campaigns. Manus reflects this broad trend of AI agents being used by businesses as a native part of the workflow.
As AI appears during active campaigns, it encourages dynamic interaction in real time. Teams can become active participants alongside AI agents, responding to feedback, ideas, or data instantly.
The faster teams can react to insights or make important adjustments, the more efficient marketing campaigns are likely to be over time.
Using Manus With Meta Ads
Manus has already been positioned as supporting content creation, analysis, and operations. Now it’s moving directly into the platforms where marketing campaigns are built.
While anyone using Ads Manager can find Manus in “Tools,” some users are actually receiving on-screen interaction cues designed to encourage the use of the new feature.
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AI agents are being introduced into internal processes. They are being used to support teams with reporting, scheduling, and creative development.
This integration helps keep campaigns in a single environment where it’s easier to contain workflows and track changes.
Teams are using Manus and other AI systems for long-term collaboration and coordination instead of one-time tasks. As Meta and other large tech companies introduce AI agents within essential platforms, the transition feels like a natural step in how campaigns are managed.
The Future of AI Integration for Paid Media
Integrations of AI tools point to a shifting trend in how paid media teams are using technology. AI agents are working side by side with marketers in key stages of marketing campaigns.
As more businesses adopt agentic AI, knowing about the latest tools and where they can be used efficiently becomes an important part of remaining competitive.
Contact Avenue Z to learn more about how agentic AI can help your brand analyze data, plan campaigns, and adapt to a constantly changing landscape.
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