At the center of Avenue Z’s Miami hub is Bristol Jones, VP and Managing Director. She is a communications leader who has redefined how fintech, crypto, and emerging tech brands earn visibility, build trust, and shape conversations in highly complex markets.
Still early in her career, Bristol has already been recognized as one of PRWeek’s Women to Watch, Business Insider’s Rising Stars of PR, and one of NYC Fintech Women’s Inspiring Fintech Females. She brings a rare mix of creative intuition, cultural awareness, and financial communications expertise, helping Avenue Z’s clients not just break into the headlines but own them.
A Career Built on Storytelling
Bristol’s career began in luxury fashion, where she directed North American communications for Manolo Blahnik, managing brand positioning and launches across top-tier fashion publications. She later pivoted into fintech and emerging technology, where she has become one of the most sought-after experts in narrative strategy and crisis communications.
Since joining Avenue Z, Bristol has:
- Built and scaled the Miami office into a high-growth hub, delivering double-digit revenue growth.
- Secured 500+ earned media placements in publications like The Wall Street Journal, TechCrunch, Bloomberg, and Forbes.
- Led campaigns for breakout brands including Public.com, Better.com, Fundbox, and Sagard.
- Directed high-stakes crisis communications during periods of regulatory scrutiny and industry disruption.
Her leadership blends precision storytelling with trusted relationships, turning complex innovations in finance and tech into headline-worthy narratives.
Recognized for Influence and Impact
Bristol’s influence extends well beyond client campaigns. She leads a diverse PR team, mentors emerging leaders with Miami Dade College’s Women in Technology program, and actively champions visibility for female founders and executives across her portfolio.
Her work has earned her some of the industry’s highest honors, including:
- PR Week’s Women to Watch
- Business Insider’s Rising Stars of PR
- NY Fintech: Inspiring Fintech Females 2024
Leading Conversations in PR, Finance, and Tech
A frequent speaker at fintech, VC, and communications industry events, Bristol is shaping the dialogue around brand trust, strategic storytelling, and inclusive leadership. She recently spoke at the FPRA PR and Comms Summit on new media in the White House.
Her expertise spans:
- Financial and fintech strategic communications and storytelling
- Crypto, Web3, and AI brand positioning
- Crisis communications and reputation management
- Inclusive leadership and visibility strategy for women in tech
“PR is about clarity, credibility, and creating space for voices that deserve to be heard,” says Jones. “My mission is to help innovators and leaders break through the noise and shape the conversations that matter most.”
Recent Press:
- PR Week: Breakfast Briefing: 5 things for PR pros to know on Wednesday Morning
- O’Dwyer’s PR News: On the Move: FleishmanHillard Names Connell Canada MD
- Axios: Axios Communicators June 2025
Driving the Future of PR
For Bristol, PR isn’t just about media placements. It’s about creating platforms, shifting narratives, and ensuring the right leaders are heard in the moments that matter most.
We’re proud to have Bristol at the forefront of our Miami office, helping us drive influence at the intersection of finance, technology, and culture.
Read more from Bristol on Driving Influence.
Want expert consultation from Bristol, need high-level commentary for an article, or looking for an engaging speaker at your industry event? Get in touch.
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