It looks like nothing can stop people from seeking out great deals during Black Friday and Cyber Monday. Even though everyday prices have been going up, Shopify experienced its most successful year for BFCM, which is a huge win for the small businesses using the platform.
An X post from Shopify CEO Tobi Lutke announced that merchant sales reached $14.6 billion for 2025 BFCM, which increased 27% from the previous year. As a result of that impressive number, there were many more wins along the way.
Entrepreneurs won BFCM, again.
— tobi lutke (@tobi) December 2, 2025
→ Merchants’ sales globally were $14.6 billion, up 27% from last year
→ 81 million shoppers bought from Shopify-powered brands
→ 15,800+ entrepreneurs made their first sale
→ 136+ million packages tracked in the Shop App
→ 2.2 trillion edge…
A Look at This Year’s Wins
During the 2025 Black Friday and Cyber Monday deals, Shopify experienced the following success:
- Over 81 million consumers worldwide bought from Shopify brands.
- More than 15,800 Shopify merchants made their first sale.
- More than 94,900 merchants experienced their highest selling day on Shopify.
- At 12:01 PM EST on Black Friday, Shopify reached peak sales per minute at $5.1 million.
Overall, it was an impressive season. Small businesses often struggle to stand out from the competition, but this Black Friday gave them the success they needed.
Other Important Statistics
With those record sales numbers in mind, it’s a good idea for businesses to understand the statistics of these sales. Here’s a breakdown of 2025 BFCM:
- Cosmetics, clothing tops & pants, activewear, and fitness & nutrition were the top categories.
- US, UK, Australia, Germany, and Canada were the top-selling countries.
- Los Angeles, New York, London, San Francisco, and Miami were the top-selling cities.
- The average cart price was $114.70 (normally around $112.29).
- 16% of all global orders were cross-border orders.
- 32% of orders were placed using Shop Pay (39% increase from last year).
- Over 136 million packages globally were tracked on the Shop App.
Considering these statistics can help brands get an idea for how to better reach customers. Marketed to top-selling locations and sticking to popular categories may be beneficial, depending on the company.
How Were These Results Determined?
Shopify’s 2025 BFCM data was determined by the gross merchandise volume of Shopify merchants worldwide. The data came from the complete dollar value of orders made through the Shopify platform, which includes apps and channels that have revenue-sharing arrangements.
All the data is approximate based on various assumptions, so adjustments might be made. Even so, it’s safe to say that this was a successful Black Friday for Shopify.
Find New Ways to Grow Your Shopify Business
Having your brand available through Shopify isn’t enough to make your business successful. You need to market your brand effectively to help it stand out from the crowd. Working with a Shopify expert can help you ensure you’re taking advantage of everything the platform has to offer.
Avenue Z helps Shopify brands succeed by combining search engine optimization, creative approaches, and retention-first strategies. Contact Avenue Z today to see how we can help your brand thrive.
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