Brands often overlook Snapchat as an advertising platform. Many people view it as a messaging app for teenagers rather than a social media platform for a variety of users. In 2025, Snapchat was listed as the second most preferred media brand after Amazon. While it typically draws in a younger audience than other platforms, 24% to 25% of users are 25 to 34 years old and 17.8% to 19% are 35 or over.
Businesses that don’t advertise on Snapchat could be missing out on part of their target audience. The app is consistently releasing new features to make advertising simpler and more intuitive for brands.
Snapchat’s 2025 Ad Performance Features
In 2025, Snapchat strived to offer both performance and efficiency to advertisers. This included the launch of Smart Campaign Solutions, which is a suite that uses AI-powered tools to enhance performance and usability. Smart Campaign Solutions includes:
- Smart Ads: Optimizes ads by finding the right combination of images, videos, and text for performance.
- Smart Targeting: Identifies and targets high-value users on Snapchat.
The app also introduced Smart Budget, making it easier to adjust spending and ad performance. Snapchat will continue to invest in new ad performance features in 2026 with the goal of creating a fully automated campaign creation suite.
New Ad Creation Tools
Snapchat’s updates don’t just include performance improvements. They also affect how advertisers create promotional content. This year, the app launched Sponsored AI Lenses, which allows users to generate personalized AI images. This makes it easier for users to share brands with friends while expressing themselves in unique ways.
Imagine Lens is another new tool that generates images. It lets users create, recreate, and edit Snaps with their own prompts. This makes it easy for Snapchat users and advertisers to share unique content from Snapchat both on and off the platform.
Snapchat plans to invest in more AI tools in 2026 to give advertisers more options.
New Ways to Interact with Users
The most important part of creating an ad is making sure it reaches the right users. Snapchat encourages advertisers to make content that feels natural on the app rather than just creating more noise.
To help brands reach target audiences, Snapchat launched Sponsored Snaps. It’s one of the easiest and most effective ways for companies to converse with Snapchat users. According to a Kantar study, 85% of Snapchat users felt that this ad format was relevant and matched their habits.
Snapchat also launched Reminder Ads, which is a way for users to set reminders when seeing an ad. Then, they can receive timely notifications related to events and product launches in advertisements. This ensures users never miss out on the brands that they care about.
Find New Ways to Advertise Using Snapchat
Snapchat is constantly exploring new features to make life easier for advertisers. However, all these features can seem overwhelming to companies that have never advertised through Snapchat before. Working with a digital marketing expert can ensure your brand takes the best approach when advertising on Snapchat.
Avenue Z knows how to tackle marketing on all platforms, including Snapchat. Contact us today to see how we can help your brand reach more of your target audience.
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