Every year, a few websites stand out and draw massive global traffic. Whether it’s for searching, streaming, or shopping, these platforms keep us coming back. Here’s a quick look at the top 20 most visited websites of 2024, their monthly traffic, and why they’re so popular.
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1. Google
Monthly Traffic: ~132.34 billion visits (according to Backlinko)
Why It’s Popular: Every day, Google handles over 3.5 billion searches, answering everything from quick questions to more complex problems. With tools like Gmail, Google Maps, and Google Drive working together effortlessly, it’s no wonder Google remains the go-to search engine for so many.
2. YouTube
Monthly Traffic: ~71.97 billion visits
Why It’s Popular: YouTube is the go-to platform for all kinds of video content, from music and tutorials to live streams. Its easy access on any device and smart algorithm make it hard to stop watching. Plus, the addition of YouTube Shorts has made it even more popular.
3. Facebook
Monthly Traffic: ~12.92 billion visits
Why It’s Popular: Despite Meta’s ever-changing sharing policies, Facebook is still a go-to platform for staying connected with friends, sharing updates, and joining groups or events. Plus, features like Marketplace and video content make it even more useful.
4. Wikipedia
Monthly Traffic: ~6.73 billion visits
Why It’s Popular: Wikipedia is a free and (mostly) reliable source of information on just about anything. Its community-driven, multilingual setup keeps it relevant and accessible worldwide.
5. Instagram
Monthly Traffic: ~6.5 billion visits
Why It’s Popular: Instagram is all about visuals, mixing photos, videos, and shopping in one place. With features like Reels, Stories, and in-app shopping, it’s a go-to platform for both users and businesses.
6. Reddit
Monthly Traffic: ~5.69 billion visits
Why It’s Popular: Reddit is a lively hub where people connect, chat, and explore all kinds of topics—from everyday conversations to deep dives into niche interests.
7. Bing
Monthly Traffic: ~4.76 billion visits
Why It’s Popular: While still trailing behind Google, Bing is a powerful search engine paired with AI-powered chatbot Microsoft Copilot (formerly called Bing Chat).
8. X
Monthly Traffic: ~4.07 billion visits
Why It’s Popular: X has been a huge part of the 2024 election and other major events, solidifying its role as a platform for real-time news and discussions. It’s where users worldwide catch trending topics, engage in debates, and stay updated on breaking news, making it a go-to hub for political discourse, campaign updates, and real-time reactions to global events.
9. whatsapp.com
Monthly Traffic: ~3.88 billion visits
Why It’s Popular: WhatsApp connects billions of users worldwide through seamless, encrypted messaging, voice, and video calling. Its intuitive design and robust features make it a go-to platform for staying in touch with friends, family, and colleagues, whether through private chats, group conversations, or business communications.
10. Taboola
Monthly Traffic: ~3.81 billion visits
Why It’s Popular: Taboola helps publishers and advertisers connect with audiences by delivering personalized content recommendations across the web. As a leading discovery platform, it drives engagement and revenue through native advertising, enabling brands to reach the right people at the right time with impactful stories and campaigns.
11. ChatGPT
Monthly Traffic: ~3.73 billion visits
Why It’s Popular: ChatGPT is an advanced AI assistant that helps users tackle a wide range of tasks, from answering questions and generating ideas to writing, coding, and more. Powered by natural language processing, it’s a versatile tool for boosting productivity, creativity, and problem-solving across industries and everyday life.
12. Yahoo
Monthly Traffic: ~3.43 billion visits
Why It’s Popular: Yahoo is a global digital media and technology company offering a wide range of services, including news, finance, sports, entertainment, and email. With its personalized content and trusted tools, Yahoo keeps millions of users informed, connected, and engaged every day.
13. Amazon
Monthly Traffic: ~3.09 billion visits
Why It’s Popular: Amazon is the go-to spot for online shopping, offering unbeatable convenience, great prices, and fast delivery with Amazon Prime. With a huge range of products, there’s truly something for everyone.
14. Yandex
Monthly Traffic: ~3.02 billion visits
Why It’s Popular: Yandex.ru is a leading Russian technology company offering a suite of services, including search, maps, email, and e-commerce. Known as Russia’s largest search engine, Yandex provides innovative tools and solutions to help users navigate the digital world and everyday life efficiently.
15. Twitter
Monthly Traffic: ~2.99 billion visits
Why It’s Popular: Twitter, now known as X, remains a cornerstone of real-time communication and cultural moments. Still affectionately called Twitter by many, it’s the platform where trending topics take off, global conversations thrive, and breaking news reaches millions instantly.
Shaping the Digital World
The most visited websites of 2024 show just how much our digital lives mix information, entertainment, socializing, and shopping. These platforms don’t just keep up with our daily needs—they drive trends and shape culture worldwide. Want to conquer SEO and get your brand on this list? Talk to our experts today.
