Since the FIFA World Cup only occurs once every four years, fans are already getting hyped for FIFA World Cup 2026, which begins on June 11th. As a unique way to promote the event and make it more accessible to people, FIFA is teaming up with TikTok, making the social media app a Preferred Platform.
What Does Preferred Platform Mean?
This Preferred Platform partnership means that TikTok will get enhanced collaboration and integration when it comes to the FIFA World Cup this year. The app will have comprehensive coverage and lots of original content related to the event. This is the first time FIFA is teaming up with a platform for something like this.
TikTok, one of the planet’s most influential and dynamic destinations for mobile video content, will become FIFA’s first-ever Preferred Platform. The innovative partnership between FIFA and TikTok is set to bring millions of fans even closer to the action and excitement at the… pic.twitter.com/ntXLIJm7Ba
— FIFA Media (@fifamedia) January 8, 2026
For the FIFA Women’s World Cup 2023, TikTok and FIFA worked together to promote the tournament in unique ways. Videos posted through specific hashtags like #FIFAWorldCup, #FIFAWomensWorldCup, and #FIFAWWC gained tens of billions of views overall. TikTok and FIFA are building on that success with this new partnership.
What Makes This Partnership Special?
FIFA and TikTok’s partnership will run through the end of 2026, giving fans plenty of time to take advantage of it. During this time, official FIFA World Cup Media Partners will be able to live-stream parts of matches, post curated clips, and access special FIFA content that’s specifically for TikTok. Using coverage through TikTok’s premium advertising solutions, broadcasters can monetize their FIFA coverage.
With these special features in place, fans can more easily see parts of the tournament without having to pay for streaming services or cable. TikTok users can also enjoy special FIFA-related additions throughout the year, such as custom stickers, filters, and gamification features.
“FIFA’s goal is to share the exhilaration of the FIFA World Cup 2026 with as many fans as possible, and we can’t think of a better way to further that mission during the biggest event in sports history than to have TikTok as the tournament’s Preferred Platform,” said General Mattias Grafström, FIFA’s Secretary.
TikTok and FIFA will also build a program that provides a select group of creators with access to behind-the-scenes moments and FIFA archival footage. Throughout the partnership, TikTok will enforce anti-piracy policies to protect FIFA’s intellectual property.
TikTok’s Popularity Continues to Grow
FIFA is just one of many companies taking advantage of TikTok’s popularity. The app is the perfect way to reach a wider audience, especially younger generations. If your brand isn’t on TikTok, you could be missing out on a key part of your target audience.
Need help navigating TikTok and other modern marketing tactics? Contact Avenue Z today to see how we can find new methods to help your brand grow.
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