Shopify had its best Black Friday ever in 2025, but it’s not alone. The TikTok Shop also saw a shocking increase in sales despite the current economic struggles and the uncertainty of TikTok’s future. It looks like nothing will stop people from making sure they get their holiday shopping done, especially when there are lots of great deals.
TikTok Shop’s BFCM Statistics
After the TikTok Shop’s Black Friday and Cyber Monday deals came to a close for the 2025 season, the platform approximated 50% more shoppers than the previous year. The overall sales exceeded $500 million. There were over 10 million shoppable videos during Black Friday and Cyber Monday.
During this shocking increase, TikTok revealed some fascinating statistics about shopping during livestreams, also known as Live Shopping:
- Sellers hosting livestreams experienced 84% sales growth compared to last year.
- Shoppers tuned in to over 760K livestream sessions.
- Those livestreams generated over 1.6 billion views.
- Pop Mart had one of the most popular livestreams, selling SKULLPANDA x Wednesday Plush.
Users sell through videos and livestreams all year on TikTok, but the results for Black Friday greatly exceeded typical sales. When people come across an intriguing product with a good discount on their feed, it’s hard to resist.
TikTok’s Holiday Inspiration
Approximately 1 in 3 TikTok users say they need inspiration for finding holiday gifts in 2025. Turns out, TikTok is the perfect place to find gifts. 83% of TikTok Shop shoppers said that they discovered new products on the platform. These discoveries often occurred in “Get Ready with Me” and before-and-after videos, making health and beauty products popular choices.
Even if TikTok users aren’t looking to shop, there’s a good chance they’ll stumble across a product that interests them while browsing videos. Both large and small brands are finding unique ways to advertise their products on TikTok.
To encourage more people to shop on the app, the TikTok Shop prioritizes safety. Between January and June 2025, the platform proactively rejected over 40 million products due to violations. Over 2 million products were taken down for violations after being listed. So, the TikTok Shop acts fast to ensure scam listings aren’t taking over people’s feeds.
Take Advantage of TikTok for Your Brand
The TikTok Shop is a new and confusing platform for many brands, but it’s becoming increasingly popular. Avoiding it will only limit the number of customers you can reach. If you want to expand your marketing to TikTok but aren’t sure how to start, working with an expert can help you find success on this social media app.
Avenue Z has experts that know how to help brands shine on TikTok. Contact us today to see what we can do for your business.
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