Consumers now crave authentic, memorable interactions. Experiential PR has emerged as the ultimate tool for brands to cut through the noise, offering immersive events that build deep emotional connections and generate invaluable earned media. It is no longer enough to just host an event. The goal is to create an experience so compelling that it becomes news, sparks conversation, and drives organic sharing across every digital channel.
The best experiential PR agencies master the art of turning a physical moment into a massive digital footprint. They blend creative production with strategic media outreach, ensuring that every immersive activation amplifies a brand’s message and captures the public’s imagination.
Table of Contents
1. Avenue Z
Avenue Z is a modern marketing and PR agency that views experiential activations as high-velocity influence engines. The agency specializes in taking immersive physical experiences and multiplying their reach through strategic media relations, influencer partnerships, and AI-driven search visibility.

| Location: | Miami, New York, Orlando |
| Employees: | 50-100 |
| Industries: | Consumer Goods, Fintech, Health & Wellness, Beauty, Tech |
| Specialties: | Performance PR, Experiential Amplification, Influencer Integration, AI Search Discovery, Media Relations |
We are the Agency for Influence
2. Jack Morton
Jack Morton is a global brand activation agency recognized for creating immersive, story-driven experiences that connect audiences to brands through emotion, participation, and purpose. Their activations are designed to feel meaningful in the moment and memorable long after the experience ends.

| Location: | Boston, Massachusetts |
| Employees: | 500+ |
| Industries: | Automotive, Healthcare, Technology, CPG, Financial Services |
| Specialties: | Global Brand Experience, Event Marketing, Sponsorship Activation, Broadcast Design, Employee Experience |
3. Momentum Worldwide
Momentum Worldwide is a preeminent global experience agency that blends creativity, technology, and strategy to make brands matter more. Built on the belief that what a brand does is more important than what it says, they are leaders in creating the “Total Brand Experience.”

| Location: | Global (HQ in New York) |
| Employees: | 1000+ |
| Industries: | Technology, Finance, Beverage, Sports, Retail |
| Specialties: | Experiential Commerce, Sponsorship Activation, Music & Entertainment, Cultural Intelligence, Sustainability |
4. CIVIC
Civic Entertainment Group is a powerhouse cultural marketing and experiential agency known for creating deep, meaningful connections between brands and the public. By leveraging their unique position within the entertainment and media landscape, they craft experiences that feel less like marketing and more like cultural events.

| Location: | New York, NY |
| Employees: | 150-200 |
| Industries: | Media, Entertainment, CPG, Social Impact, Spirits |
| Specialties: | Cultural Strategy, Experiential Marketing, Social Impact, Talent Integration, Brand Storytelling |
5. Gradient Experience
Gradient Experience is an independently owned creative agency that defines its mission through “storyliving”—the transition from telling a brand story to inviting consumers to live it. They are known for high-concept, elevated designs that resonate particularly well with luxury and beauty audiences.

| Location: | New York, New York |
| Employees: | 150-200 |
| Industries: | Beauty, Luxury, Fashion, Spirits, Automotive |
| Specialties: | Immersive Brand Environments, Pop-up Retail, Cultural Activations, Content Amplification, Digital & Livestream Strategy |
6. NVE Experience Agency
NVE is a world-class experiential marketing and production agency guided by the principle that “the right moment will transform someone forever.” Known for their “polished hustle,” they excel at architecting brand-true, data-driven experiences that are deeply rooted in cultural context.

| Location: | Los Angeles, California |
| Employees: | 400-500 |
| Industries: | Entertainment, Tech, Gaming, Spirits, Fashion, Beauty |
| Specialties: | Cultural Strategy, Immersive Production, Interactive Technology, Talent Integration, Strategic Communications |
7. On Board Experiential (OBE)
On Board Experiential (OBE) is an award-winning, experience-led agency that believes “an experience is any way a brand engages people.” Founded in 1995 with roots in the action sports and music industries, they have evolved into a culture-centric powerhouse that prioritizes human-centered design and strategic agility.

| Location: | Los Angeles (HQ), New York, San Francisco, London |
| Employees: | 150-200 |
| Industries: | Sports, Tech, Consumer Goods, Fashion, Financial Services |
| Specialties: | Experience Strategy, Sports Advisory, Mobile Marketing, Interactive Tech, Retail Activations |
8. J Public Relations
J Public Relations is an international powerhouse specializing in luxury hospitality, travel, and lifestyle. Known for their “big access with a boutique feel,” they are masters at creating aspirational experiential moments that translate into global headlines and social media virality.

| Location: | New York, NY |
| Employees: | 150-200 |
| Industries: | Luxury Travel, Hospitality, Real Estate, Luxury Lifestyle, Wellness |
| Specialties: | Media Events, Influencer Storytelling, Brand Collaborations, Social Media Strategy, 360º Content Creation |
9. Edelman
As the world’s largest independently owned communications firm, Edelman operates at a scale that few can match. Their experiential team focuses on “Trust-Makers and Culture Creators,” using data-backed insights to craft authentic moments that move brands closer to culture.

| Location: | New York (HQ), Chicago, Los Angeles, London, Global (60+ offices) |
| Employees: | 6,000+ |
| Industries: | Financial Services, Tech, Healthcare, Travel & Hospitality, CPG |
| Specialties: | Global Event Production, Environmental Design, Cultural Partnerships, Interactive Installations, Trust-Based Storytelling |
10. Giant Spoon
Giant Spoon is a strategy-led creative and experiential agency that gained international acclaim for “stirring shit up” through massive, boundary-pushing immersive worlds. They are masters of transmedia storytelling, often blurring the lines between fiction and reality to turn marketing into entertainment.

| Location: | New York, New York |
| Employees: | 150-200 |
| Industries: | Entertainment, Tech, Finance, Gaming, Automotive |
| Specialties: | Immersive World-Building, Creative Strategy, Content Production, Media Innovation, Transmedia Storytelling |
Amplifying Experiences, Building Legacies
An unforgettable experience is one of the most powerful PR assets a brand can create—but only if it’s designed to extend beyond the moment itself. The strongest experiential strategies turn physical activations into sustained media narratives that continue to drive relevance, authority, and engagement.
By pairing creative production with strategic amplification, brands ensure their events don’t simply make noise for a night, but contribute to long-term influence.
Connect with Avenue Z today to learn how we can help you design an experience that truly resonates.
We are the Agency for Influence
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