Our Top Picks for Money20/20 USA 2025

From embedded finance and AI identity to bold moves in marketing, policy, and payments, Money20/20 USA is where financial powerhouses, startup rebels, and storytelling experts collide.

This year’s lineup brings more than product demos, it’s a convergence of vision, regulation, and brand strategy. For founders, marketers, and C-suite leaders, the right session can spark influence, unlock new growth, and shape the fintech narrative that matters next.

Below, we’ve curated the top sessions for brands looking to build influence, trust, and category leadership during Money20/20 in Las Vegas.

Date & LocationEventDescription
Sunday, October 26, 2025
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Venetian Ballroom, Exchange Stage
Smart AI, Smarter Banks: Harnessing Autonomous AI Without Losing ControlA must-attend for anyone navigating the balance between innovation and risk. Leaders share how to deploy autonomous AI in finance while safeguarding trust.
Sunday, October 26, 2025
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Fraud Summit: Marco Polo, 801-803, Level 1
Turning Fraud Resolution into Brand LoyaltyTransforming crisis into opportunity: how brands can use fraud handling as a brand moment, reinforcing trust rather than eroding it.
Sunday, October 26, 2025
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Fraud Summit: Marco Polo, 801-803, Level 1
Can AI Beat AI?A forward‑looking panel on adversarial AI, defenses, and the arms race between synthetic attacks and detection systems.
Sunday, October 26, 2025
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Moving On-Chain Summit, Powered by Uphold: Casanova, 501-504, Level 1
Legit or Not: Cutting Through Blockchain’s Biggest DebatesBrands and leaders take on hype versus reality, where to place bets, where to avoid distractions, and how to tell credible stories in crypto.
Sunday, October 26, 2025
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Wealth Management Summit: Marco Polo, 705-707, Level 1
Defending the DollarAn interview unpacking macro narratives: stablecoin risk, central bank digital currencies, and how brands in finance must speak convincingly about monetary stability.
Monday, October 27, 2025
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Data Summit: Galileo, 1001-1003, Level 1

The Next Chapter in Banking Growth and Innovation
A forward-looking fireside chat on where banking is headed, from digital scale to AI-driven customer engagement. Essential context for brands positioning in the next growth wave.
Monday, October 27, 2025
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MoneyPot Stage, Money Hall
The VC + AI Equation: Code, Capital, and Conviction
A deep session exploring how AI is becoming infrastructure in financial services, from underwriting and risk to personalization and automation.
Monday, October 27, 2025
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Converge Stage powered by Convera, Money Hall
KYCustomer, EvolvedA discussion on redefining customer intelligence. For PR and brand leaders, it’s about how data informs not just compliance but positioning and trust.
Monday, October 27, 2025
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Exchange Stage, Venetian Ballroom, Level 2
Beyond Bots: Crafting Meaningful Customer Experiences with AIForget the gimmicks. This session is about how brands can use AI to design real moments of connection with customers.
Tuesday, October 28, 2025
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MoneyPot Stage, Money Hall
Trust, Technology, and the High Stakes of Agentic AI SystemsAgentic AI isn’t just a tech story, it’s a trust and comms story. This session reframes AI risks as opportunities for differentiation.
Wednesday, October 29, 2025
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The Intersection Stage, Money Hall
Invisible in AI: The New Threat to Fintech Brands (with Avenue Z’s Libbie Wilcox)AI-powered search is reshaping visibility. Libbie Wilcox, Vice President and Managing Director at Avenue Z, unveils new research showing that two-thirds of fintech brands are invisible to AI agents like ChatGPT and Gemini. She shares actionable strategies for CMOs to engineer AI-optimized influence.
Wednesday, October 29, 2025
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Emergent Stage, Money Hall
Commercializing Innovation: A CMO’s Crash Course in B2B Product LaunchesTactical playbook session for CMOs in fintech, how to launch products with narrative, media strategy, and cross‑channel storytelling baked in.
Wednesday, October 29, 2025
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Converge Stage powered by Convera, Money Hall
Women Leading with Cognitive Banking: Monetizing AI While Building TrustA must-see for those working at the intersection of AI, trust, and storytelling. How leaders are monetizing AI while maintaining credibility.
Wednesday, October 29, 2025
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Emergent Stage, Money Hall
No More Paper Cuts: Transforming Financial Marketing with Real-Time DataA marketer’s dream session, unpacking how data-driven campaigns can cut through complexity and tell stories that convert.
Wednesday, October 29, 2025
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Emergent Stage, Money Hall
Beyond the Backend: Crafting Customer‑First Narratives in FinanceA panel focused on how fintechs and financial brands can shift from feature marketing to narrative marketing, prioritizing brand voice, trust, and emotional resonance.

Can’t Wait for the Event? Tune Into These Podcasts

If you want to start building influence before Vegas, check out these fintech podcasts that will also be present at Money20/20. Perfect touchpoints for pitching thought leadership:

Banking Transformed – Hosted by Jim Marous, deep dives into strategy and digital transformation.

The MoneyPot – Hosted by Rachel Morrissey (Money20/20’s own flagship show).

Bankadelic – Hosted by Lou Carlozo, sharp takes on banking’s quirks and innovations.

What the FinTech? – Hosted by Medhy Souidi and Paul Hindle, bridging global fintech with storytelling.

Fintech Is Femme – Hosted by Nicole Casperson, spotlighting women reshaping the industry.

Ready to Build Influence Where Fintech Meets Action?

From AI-driven personalization to the future of trust, Money20/20 USA is where fintech’s next chapter is debated and decided. If you’re in the room, make sure your digital presence reflects the same bold energy.

At Avenue Z, we help brands turn visibility into influence—online and on the ground. Whether you’re crafting a new GTM narrative, positioning a founder as a thought leader, or aligning your brand with where AI is going next, we’re here to help you lead the conversation with impact.

Contact Avenue Z to start.

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