Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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Why Creative Diversity & Creative Volume is the Formula for Winning in Performance Marketing Today
Creative diversity and volume are now the biggest drivers of performance marketing success. TikTok Shop affiliates show how scalable,…
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This Week in AI: Google Drops Its First AI Ad + Perplexity Launches Two Big Moves
Google releases its first AI-generated holiday ad, Perplexity rolls out tools for patent search and data transparency, and Adobe…
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The SEO Playbook of 2024 Is Obsolete: Here’s What Actually Works Now
Google is no longer the only gatekeeper of search. AI systems are changing how people discover information, who they…
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Invisible in AI: The Wake-Up Call Fintech Brands Can’t Afford to Ignore
Fintech marketers must face a simple truth: If you’re not visible in AI search, you’re invisible to half your…
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Top of Stack: Agents Hit the Aisle, Regulators Circle, and Capital Hunts for Yield
From living-room TVs to call centers and clinics, AI keeps leaping into real life, powering retail agents, splitting engineering…
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Sound Check: The Headphones AI Recommends Most This Holiday Gift Seasonones
Top Greens / Gut Supplements AI is reshaping how brands are found – dictating what consumers see, trust, and…
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AI Is the New Operating System for eCommerce Growth
Media buying has changed. Today’s winners are the brands that pair creative velocity with AI optimization to capture demand…
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Why AppLovin Signals the Next Phase of Ad Innovation
AppLovin’s Axon platform has quietly become one of Avenue Z’s top three ad channels, signaling a shift in how…
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Shaping Strength in AI Search: A Visibility Study of Protein & Performance Brands | AIVx Mini Report
Top Greens / Gut Supplements AI is reshaping how brands are found – dictating what consumers see, trust, and…
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Stocked by AI: Multivitamin Brands That Make It to the Shelf | AIVx Mini Report
Top Greens / Gut Supplements AI is reshaping how brands are found – dictating what consumers see, trust, and…
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