Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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Why AI Visibility Will Define the Next Era of Brand Growth
Most brands are still playing yesterday’s SEO game. They’re writing long blogs, optimizing for keywords, and chasing rankings on…
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MS NOW Marks a Sharp Break from MSNBC’s Progressive Identity
When MSNBC announced its rebrand to MS NOW last week, the move sparked strong responses (and some instant mockery)…
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AI, Influence, and the Future of Marketing: A Conversation Worth Having
If it feels like we’re at an inflection point in marketing, it’s because we are.
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GPT-5’s Bumpy Debut: Why OpenAI’s “Smartest” AI Sparked a User Revolt
GPT-5 proves that how AI performs for users isn’t just about the model — it’s about optimization, visibility, and…
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Is Google Faking Search Traffic with AI? Let’s Set the Record Straight.
As AI becomes more woven into daily life, some investors are questioning whether the search data we see online…
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Introducing the 2025 Beauty AI Shopping Visibility Index
A data-driven look at which beauty brands are winning AI search and how to become the brand AI recommends.
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AppLovin’s New Self‑Serve Ads Manager: A Complete Review
AppLovin’s new dashboard is a leap forward—but making it work for your brand takes the right media strategy.
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How AI Is Influencing Advertising: What Meta’s Move Means for Marketers
Meta’s full ad automation push is not the end of strategy. It’s a wake-up call for marketers to lead…
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What Are Shopify MCP Servers and Why They Matter for AI Commerce
A closer look at the Summer ’25 Editions update—and what brands need to do now.
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