Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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Google Introduces AI-Powered Shopping for a Streamlined Buying Process
Google worked with brands like Shopify to launch its UCP, which enhances AI agent-based shopping.
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TikTok Becomes FIFA’s First-Ever Preferred Platform
A unique new partnership between TikTok and FIFA will improve access, opportunities, and promotions for fans.
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Apple Partners with Google Gemini to Create an AI-Powered Siri
Sometime in 2026, Apple users will have access to a new and improved Siri integrated with Google Gemini’s groundbreaking…
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The U.S. vs EU AI Reckoning: Why Governance Will Decide the Winners in 2026
The U.S. and EU took very different paths on AI in 2025, but by 2026, governance, not ideology, is…
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10 eCommerce Predictions for 2026: How Will They Impact Brands?
eCommerce brands constantly need to anticipate changes and adjust strategies to keep up. What can you expect for 2026?
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Meta Embraces Social Commerce, But Not on It’s Own Platform. Enter TikTok Shop
Meta recently took advantage of the TikTok Shop. What can brands learn from this?
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New Features on X: An Innovative Transformation Before 2026
X has recently introduced new features, ranging from advanced AI technology to algorithm updates.
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Post-BFCM: How Did 2025 Compare to Previous Years?
Black Friday and Cyber Monday sales weren’t as successful as predicted. What can brands learn from this?
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