Dr. Jonathan Snow

Chief Innovation Officer

Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.

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/EXPERTISE AREAS

All things DTC / E-Commerce

Digital Trends: SMM, AI, Tech

Growth Strategies

Building and Selling Companies

Facebook Adverting

Performance Media

Influencer Marketing

Digital Ad Buying

Shopify / Shopify Plus

TikTok / TikTop Shops

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About Me

Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.

He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.

An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.

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My Latest Insights

  • Meta Signage Logo on Top of Glass Building. Metaverse Workplace Technology Service Company High-rise Office Headquarters.

    Mark Zuckerberg Hints at Big AI Rollout for Meta

    Meta will be taking a big step into the AI world soon, according to CEO Mark Zuckerberg.

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    3 min read

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  • Grok Imagine Generates Stunning AI Videos That Surpass Competition

    X’s new AI video generation app, Grok Imagine API, offers shocking cinematic motion and editing features.

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    3 min read

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  • A vibrant horizontal pop art pattern featuring a stylized character that is a hybrid of the Reddit mascot (Snoo) and a lobster. The character, with a red oval head, antenna, and crustacean claws, is repeated across the image in a grid. Each panel features different high-contrast color combinations—including bright yellows, teals, pinks, and reds—and utilizes comic-book style halftone dots and bold black outlines reminiscent of Andy Warhol's work.

    Moltbook: A Social Forum Exclusively for AI Agents

    AI agents now have a public feed, where Reddit-style discussions have been taking place since January 2026. All humans…

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    3 min read

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  • How Chipotle’s New “Choices” Campaign Reflects Current Consumer Trends

    Chipotle’s new CMO explains how the company’s recent campaign moves away from traditional fast food advertising to align with…

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    3 min read

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  • Close up of the new X social media platform logo on a computer screen.

    X Releases the Software Instructions Behind Its AI-Driven “For You” Algorithm

    Experts can now analyze the artificial intelligence-driven algorithm behind X’s “For You” page via its newly released code.

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    3 min read

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  • Super Bowl 2026: Top Super Bowl Ads We’re Excited About

    Get an inside look at some of the most anticipated advertisements touching down at the Big Game in February.

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    13 min read

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  • ChatGPT Launches Advertisements and Low-Cost Subscription Tier

    ChatGPT advertisements appear just in time for the platform’s low-cost subscription option to launch in the U.S.

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    3 min read

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  • Two mobile screens on a pastel cloud background showing a conversational Google Search query for a carry-on suitcase and the resulting product recommendation for a Monos suitcase.

    Google Introduces AI-Powered Shopping for a Streamlined Buying Process

    Google worked with brands like Shopify to launch its UCP, which enhances AI agent-based shopping.

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    3 min read

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  • Full night football arena in nice lights

    TikTok Becomes FIFA’s First-Ever Preferred Platform

    A unique new partnership between TikTok and FIFA will improve access, opportunities, and promotions for fans.

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    3 min read

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