Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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ChatGPT Atlas: A Browser That Thinks With You
OpenAI just launched ChatGPT Atlas, a browser that blends search, context, and conversation to make browsing smarter and more…
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Top of Stack: AI Builds, Markets Pivot, and Policy Lines Harden
From trillion-dollar data center bets to Wall Street’s turbocharged quarter and a fresh wave of health-policy tension, this week…
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Crypto in 401(k)s: Innovation or Instability?
What Trump’s executive order means for the future of retirement investing.
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Top 10 Things to Audit on Your DTC Shopify Site before BFCM
Most brands spend Q4 identifying problems. The best ones fix them. This guide breaks down 10 revenue-critical areas to…
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AI Is the New Operating System for eCommerce Growth
Media buying has changed. Today’s winners are the brands that pair creative velocity with AI optimization to capture demand…
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Why AppLovin Signals the Next Phase of Ad Innovation
AppLovin’s Axon platform has quietly become one of Avenue Z’s top three ad channels, signaling a shift in how…
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Shaping Strength in AI Search: A Visibility Study of Protein & Performance Brands | AIVx Mini Report
Top Greens / Gut Supplements AI is reshaping how brands are found – dictating what consumers see, trust, and…
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Stocked by AI: Multivitamin Brands That Make It to the Shelf | AIVx Mini Report
Top Greens / Gut Supplements AI is reshaping how brands are found – dictating what consumers see, trust, and…
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Google’s AI Overviews Lawsuit: What It Really Means for Publishers and Brands
Penske Media filed a complaint alleging that Google’s AI-powered summaries are siphoning traffic and affiliate revenue from publishers.
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Beyond the Platform: What Ecwid vs. Shopify Really Reveals About the Future of eCommerce
eCommerce is about preparing for scale, complexity, and constant technological change.
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