Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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TikTok Helps Brands Improve Content with New SMB Guide
Brands can make the most of their TikTok experience by following essential marketing tips from the platform’s Creative Playbook.
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Anthropic’s Unhinged Super Bowl Commercials Announce No Ads on Claude
A series of ads for the 2026 Super Bowl feature AI chatbots in human form, promoting Claude’s commitment to…
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Alphabet Announces its Strongest Quarter Ever: Google’s Success and the Future of AI
Google’s parent company achieved huge wins at the end of 2025 for Google Search, Gemini, AI Mode, and more.
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Grok Imagine Generates Stunning AI Videos That Surpass Competition
X’s new AI video generation app, Grok Imagine API, offers shocking cinematic motion and editing features.
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Mark Zuckerberg Hints at Big AI Rollout for Meta
Meta will be taking a big step into the AI world soon, according to CEO Mark Zuckerberg.
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X Releases the Software Instructions Behind Its AI-Driven “For You” Algorithm
Experts can now analyze the artificial intelligence-driven algorithm behind X’s “For You” page via its newly released code.
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Super Bowl 2026: Top Super Bowl Ads We’re Excited About
Get an inside look at some of the most anticipated advertisements touching down at the Big Game in February.
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ChatGPT Launches Advertisements and Low-Cost Subscription Tier
ChatGPT advertisements appear just in time for the platform’s low-cost subscription option to launch in the U.S.
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Google Introduces AI-Powered Shopping for a Streamlined Buying Process
Google worked with brands like Shopify to launch its UCP, which enhances AI agent-based shopping.
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TikTok Becomes FIFA’s First-Ever Preferred Platform
A unique new partnership between TikTok and FIFA will improve access, opportunities, and promotions for fans.
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