Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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Want to Be Found in AI Search? Focus Where AI Looks with Johnny Hughes
AI does not rank brands. It cites them. Here is how to get your name into the answers that…
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Kadrey v. Meta: What This Copyright Lawsuit Reveals About the Fragility of AI’s Fair Use Defense
The Bartz ruling pushed the AI copyright debate forward. Kadrey hit pause. Here’s what every content owner should know.
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Top of Stack: AI Breakouts, Policy Shifts, and Market Moves
Each week, Top of Stack cuts through the noise, bringing together the most important signals across tech, finance, healthcare,…
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Brand Narrative Still Counts: Winning in the Age of AI Shopping
Discover why awareness matters more than ever for beauty and skincare brands, and how to craft a story that…
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Introducing the 2025 Beauty AI Shopping Visibility Index
A data-driven look at which beauty brands are winning AI search and how to become the brand AI recommends.
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AppLovin’s New Self‑Serve Ads Manager: A Complete Review
AppLovin’s new dashboard is a leap forward—but making it work for your brand takes the right media strategy.
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How AI Is Influencing Advertising: What Meta’s Move Means for Marketers
Meta’s full ad automation push is not the end of strategy. It’s a wake-up call for marketers to lead…
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What Are Shopify MCP Servers and Why They Matter for AI Commerce
A closer look at the Summer ’25 Editions update—and what brands need to do now.
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Leadership Isn’t What It Used to Be (And That’s a Good Thing)
In Fast Company’s latest feature, I shared why asking better questions, not having all the answers, is the new…
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Why AI Agents Are Already Rewriting Your eCommerce Brand Strategy with Jonathan Snow
AI is already making purchase decisions. My latest Fast Company feature unpacks what that means for brand visibility, discovery,…
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