Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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Super Bowl 2026: Top Super Bowl Ads We’re Excited About
Get an inside look at some of the most anticipated advertisements touching down at the Big Game in February.
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OpenAI Is Ready to Profit Off More Than Subscriptions
AI has become more entrenched in people’s work and personal lives. Now, OpenAI is expanding into new subscription packages,…
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Is ChatGPT Borrowing Answers from Grokipedia After the Latest GPT-5.2 Update?
Journalists at The Guardian recently noted that ChatGPT referenced Grokipedia in responses to multiple prompts.
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Dos Equis Brings Back “The Most Interesting Man in the World” After 8 Years
The popular Mexican beer brand just brought back its longtime character, the Most Interesting Man in the World, after…
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X Releases the Software Instructions Behind Its AI-Driven “For You” Algorithm
Experts can now analyze the artificial intelligence-driven algorithm behind X’s “For You” page via its newly released code.
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ChatGPT Launches Advertisements and Low-Cost Subscription Tier
ChatGPT advertisements appear just in time for the platform’s low-cost subscription option to launch in the U.S.
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Google Introduces AI-Powered Shopping for a Streamlined Buying Process
Google worked with brands like Shopify to launch its UCP, which enhances AI agent-based shopping.
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TikTok Becomes FIFA’s First-Ever Preferred Platform
A unique new partnership between TikTok and FIFA will improve access, opportunities, and promotions for fans.
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10 eCommerce Predictions for 2026: How Will They Impact Brands?
eCommerce brands constantly need to anticipate changes and adjust strategies to keep up. What can you expect for 2026?
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