Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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Too Much Hype or Not Enough? Hands-On with Claude Code 2 + Sonnet 4.5
Claude Code 2 and Sonnet 4.5 aren’t just smarter, they’re more usable.
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Top of Stack: Safety Sprints, Shutdown Looms, and AI Money Goes Mega
From AI safety diplomacy to mega-checks for infrastructure and models, this week’s stack shows the industry scaling fast while…
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3 Quick-Win Growth Plays for DTC Brands in 2025
For DTC brands, small plays can drive big results. Learn three quick strategies to improve conversions, increase order value,…
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Buy It in ChatGPT: The Agentic Era of Commerce is Officially Here
AI has been building toward this moment for years. Now it’s here. Instant checkout inside ChatGPT is live, and…
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AI Is the New Operating System for eCommerce Growth
Media buying has changed. Today’s winners are the brands that pair creative velocity with AI optimization to capture demand…
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Why AppLovin Signals the Next Phase of Ad Innovation
AppLovin’s Axon platform has quietly become one of Avenue Z’s top three ad channels, signaling a shift in how…
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Shaping Strength in AI Search: A Visibility Study of Protein & Performance Brands | AIVx Mini Report
Top Greens / Gut Supplements AI is reshaping how brands are found – dictating what consumers see, trust, and…
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Stocked by AI: Multivitamin Brands That Make It to the Shelf | AIVx Mini Report
Top Greens / Gut Supplements AI is reshaping how brands are found – dictating what consumers see, trust, and…
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Google’s AI Overviews Lawsuit: What It Really Means for Publishers and Brands
Penske Media filed a complaint alleging that Google’s AI-powered summaries are siphoning traffic and affiliate revenue from publishers.
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Beyond the Platform: What Ecwid vs. Shopify Really Reveals About the Future of eCommerce
eCommerce is about preparing for scale, complexity, and constant technological change.
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