Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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10 eCommerce Predictions for 2026: How Will They Impact Brands?
eCommerce brands constantly need to anticipate changes and adjust strategies to keep up. What can you expect for 2026?
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Meta Acquires Manus: What This Signals About Meta’s AI Strategy for 2026
Meta’s acquisition of Manus reveals less about bold AI ambition and more about a fast-moving effort to close a…
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How Chili’s Won 2025 Marketing by Not Changing Much at All
Chili’s grew substantially in 2025 while other restaurants struggled. What can brands learn from their marketing strategy?
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Groq and Nvidia Licensing Agreement Aims to Accelerate AI
A short press release from Groq and Nvidia confirmed that the two are teaming up, but what does that…
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Who Won TikTok in 2025? (And What You Can Take into 2026)
The first TikTok Awards was a huge success, including exciting awards, performances, and experiences.
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Meta Embraces Social Commerce, But Not on It’s Own Platform. Enter TikTok Shop
Meta recently took advantage of the TikTok Shop. What can brands learn from this?
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New Features on X: An Innovative Transformation Before 2026
X has recently introduced new features, ranging from advanced AI technology to algorithm updates.
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Post-BFCM: How Did 2025 Compare to Previous Years?
Black Friday and Cyber Monday sales weren’t as successful as predicted. What can brands learn from this?
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TikTok Shop Experiences Massive Win During Black Friday Weekend
Nearly 50% more shoppers scored Black Friday deals in the TikTok Shop in 2025 vs. 2024.
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AI Is the New Operating System for Brand Growth
AI powers how we create, publish, measure, and now, how we capture demand from AI search and agents.
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