Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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2025/2026 Instagram Organic Social Media Guide for Brands
Instagram isn’t a photo app anymore; it’s a visual search engine where relevance beats aesthetics, and brands win by…
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Top of Stack: Bailouts, Bottlenecks, and the AI Balancing Act
As policymakers rethink how hard to lean on Big Tech, markets reprice AI exuberance, and healthcare policy ricochets from…
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This Week in AI: Google Drops Its First AI Ad + Perplexity Launches Two Big Moves
Google releases its first AI-generated holiday ad, Perplexity rolls out tools for patent search and data transparency, and Adobe…
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The SEO Playbook of 2024 Is Obsolete: Here’s What Actually Works Now
Google is no longer the only gatekeeper of search. AI systems are changing how people discover information, who they…
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AI Is the New Operating System for Brand Growth
AI powers how we create, publish, measure, and now, how we capture demand from AI search and agents.
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Top TikTok Agencies of 2025
Top TikTok agencies in 2025 are redefining how brands grow by pairing creator-driven storytelling with data-backed media strategy. The…
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Why Creative Diversity & Creative Volume is the Formula for Winning in Performance Marketing Today
Creative diversity and volume are now the biggest drivers of performance marketing success. TikTok Shop affiliates show how scalable,…
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Sound Check: The Headphones AI Recommends Most This Holiday Gift Seasonones
Top Greens / Gut Supplements AI is reshaping how brands are found – dictating what consumers see, trust, and…
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AI Is the New Operating System for eCommerce Growth
Media buying has changed. Today’s winners are the brands that pair creative velocity with AI optimization to capture demand…
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Why AppLovin Signals the Next Phase of Ad Innovation
AppLovin’s Axon platform has quietly become one of Avenue Z’s top three ad channels, signaling a shift in how…
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