Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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TikTok Shop Experiences Massive Win During Black Friday Weekend
Nearly 50% more shoppers scored Black Friday deals in the TikTok Shop in 2025 vs. 2024.
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Perplexity Creates an AI Shopping Assistant Built for You
Perplexity Shopping puts your preferences first in every response.
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Top of Stack: Agentic AI Takes Off as Regulators, Markets, and Healthcare Race to Catch Up
From billion-dollar AI infrastructure bets to intensifying policy debates and shifting investment strategies, this week’s headlines reveal an industry…
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Shopify Merchants Make History Amid Black Friday Cyber Monday Sales
Shopify merchant sales reach a record-breaking $14.6 billion during the 2025 BFCM deals.
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AI Is the New Operating System for Brand Growth
AI powers how we create, publish, measure, and now, how we capture demand from AI search and agents.
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Top TikTok Agencies of 2025
Top TikTok agencies in 2025 are redefining how brands grow by pairing creator-driven storytelling with data-backed media strategy. The…
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Why Creative Diversity & Creative Volume is the Formula for Winning in Performance Marketing Today
Creative diversity and volume are now the biggest drivers of performance marketing success. TikTok Shop affiliates show how scalable,…
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Sound Check: The Headphones AI Recommends Most This Holiday Gift Seasonones
Top Greens / Gut Supplements AI is reshaping how brands are found – dictating what consumers see, trust, and…
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AI Is the New Operating System for eCommerce Growth
Media buying has changed. Today’s winners are the brands that pair creative velocity with AI optimization to capture demand…
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