Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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Google’s AI Mode: A CMO’s Field Guide
Google’s AI Mode is transforming search into a conversational, AI-driven experience—challenging traditional SEO and redefining how brands achieve visibility,…
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Top Picks for Miami Tech Week 2025
The Best Events for Founders, Investors, and Operators to Attend This April in Miami
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Perplexity’s “Frenemies” Strategy is Boldly Centralizing the LLM Ecosystem
In a world where every AI company is racing to outbuild the competition, Perplexity made a bold move. Instead…
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Top of Stack: Fintech, Media, and the Rise of Borderless Everything
From borderless banking breakthroughs to AI risks in federal policy, here’s issue #002 of what’s shaping headlines across fintech,…
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The Third Great Digital Land Grab: Why AI Search is the Biggest First-Mover Advantage Since SEO
AI search is rewriting the rules of digital visibility; brands that move now to build AI authority will dominate…
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AI Search Loves Answers: How to Write FAQ-Driven Content for LLMs
AI search engines prioritize answers, not just keywords. Brands that structure content in a FAQ-driven format are more likely…
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The Rise of Agentic eCommerce: How AI Agents Are Transforming Shopping & Brand Strategy
AI is no longer just a tool for information retrieval; OpenAI’s Operator & Agents mark the rise of agentic…
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The 10 Best Super Bowl Ads of All Time
For some, the Super Bowl is about football. For others, it’s about wings, beer, and yelling at the TV.…
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Instagram Affiliate Program FAQ: Your Quick Start Guide
Discover how Instagram’s affiliate program is empowering creators and brands to drive revenue through seamless shopping and curated affiliate…
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Unlock New Revenue Streams with Instagram’s Affiliate Program
Discover how Instagram’s affiliate program is empowering creators and brands to drive revenue through seamless shopping and curated affiliate…
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Everything You Need to Know About the US TikTok Ban (So Far)
Is TikTok on the brink of a ban, or will it keep reshaping e-commerce? Here’s what brands need to…
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Is the Sky Falling Because of Meta’s New Data-Sharing Policy?
Sharing is caring…right? Not with this new Meta update.
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