Dr. Jonathan Snow

Chief Innovation Officer

Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.

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/EXPERTISE AREAS

All things DTC / E-Commerce

Digital Trends: SMM, AI, Tech

Growth Strategies

Building and Selling Companies

Facebook Adverting

Performance Media

Influencer Marketing

Digital Ad Buying

Shopify / Shopify Plus

TikTok / TikTop Shops

About Me

Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.

He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.

An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.

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My Latest Insights

  • Close-up of an AI robot labeled "Customer Support" in a futuristic, neon-lit environment

    The Rise of Agentic eCommerce: How AI Agents Are Transforming Shopping & Brand Strategy

    AI is no longer just a tool for information retrieval; OpenAI’s Operator & Agents mark the rise of agentic…

    Link

    4 min read

  • Post Malone and Shane Gillis at a doorway with a box of Bud Light.

    The 10 Best Super Bowl Ads of All Time

    For some, the Super Bowl is about football. For others, it’s about wings, beer, and yelling at the TV.…

    Link

    6 min read

  • Generative AI-created image of a cheerful young latin woman influencer capturing a selfie with a blurred city background

    Instagram Affiliate Program FAQ: Your Quick Start Guide

    Discover how Instagram’s affiliate program is empowering creators and brands to drive revenue through seamless shopping and curated affiliate…

    Link

    3 min read

  • Pile of 3D Instagram Logos

    Unlock New Revenue Streams with Instagram’s Affiliate Program

    Discover how Instagram’s affiliate program is empowering creators and brands to drive revenue through seamless shopping and curated affiliate…

    Link

    2 min read

  • TikTok Logo Glowing Brightly Over a Dark Rocky Landscape Futuristic Digital Art

    Everything You Need to Know About the US TikTok Ban (So Far)

    Is TikTok on the brink of a ban, or will it keep reshaping e-commerce? Here’s what brands need to…

    Link

    4 min read

  • Meta logo on smartphone screen and Facebook logo background.

    Is the Sky Falling Because of Meta’s New Data-Sharing Policy?

    Sharing is caring…right? Not with this new Meta update.

    Link

    3 min read

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