We are proud to announce the appointment of Nneka Etoniru as Avenue Z’s EVP, Global Brand Strategy.
Etoniru brings nearly 15 years of experience in press and communications, helping clients elevate their brand positioning, navigate crises and manage their reputation. She has a track record of delivering successful campaigns and taking companies public from a communications perspective. With this appointment, she will oversee the full breadth of Brand Strategy across Avenue Z and offer strategic counsel to ultimately help clients increase revenue and protect their reputations.
“Nneka has consistently demonstrated her ability to excel in high-stakes situations. From our initial strategic discussions, it was evident she would play a pivotal role in Avenue Z’s expansion of services that drive influence across channels. During our recent unification, she took the lead in aligning our brand portfolio, and her expertise in Crisis Communications and Branding has become fundamental to our core competencies,” stated Jeffrey Herzog, Chairman and CEO of Avenue Z. “Nneka’s elevation to EVP of Global Brand Strategy is a natural progression and reflects her significant contributions to our organization.”
At Avenue Z, she is the head of the New York office, manages publicly listed companies and counsels visionary founders. Her clients include technology brands like Better.com, the mortgage lender with $100 billion of funded loans, where she has overseen campaigns such as the launch of the world’s first One Day Mortgage(™) and Equity Unlocker, which empowers Amazon employees to use equity as collateral for home buying. Her other clients have included Easterly Government Properties (NYSE: DEA), which acquires, develops and manages mission-critical commercial properties leased to the U.S. Government, and private equity firms like Recharge Capital, whose investments in women’s health include backers like Thiel, Shamrock Capital and the Olayan family office.
“Our team is made better with Nneka’s impressive background,” says Jess Dalziel, Chief Client Officer at Avenue Z. “Her unique experience managing complex projects positions Avenue Z as matter experts across multiple industries, and her ability to provide our clients with strong strategic counsel will continue to set our offerings apart.”
Before joining Avenue Z, Etoniru was a Senior Director at FTI Consulting working with clients like Mastercard, Kraken, IFM Investors and Voyager Space. Previously, she led communications at fintech startups like IMTC, where she helped launch the rebrand of IMTC (formerly CBXmarket) with the CSO and COO and oversaw all PR and marketing streams. Prior to making her mark as a strategic communications expert, Etoniru was a financial journalist at REDD Intelligence, covering emerging markets.
Etoniru earned a bachelor’s degree in Political Science and Spanish from New York University and a Wharton certificate in fintech. In 2023, she was recognized among Crain’s Notable Leaders in Advertising, Marketing and PR award recipients.
Read more in PRWeek.
