Achieving New Heights With Innovative Design, CRO & More


The Challenge

Build Market Perception & Targeted Brand
Acorns lacked awareness with their target audience: 182M consumers who have historically been underserved by the financial community. They needed a partner who could both drive awareness and accelerate customer acquisition.

Build Market Perception & Targeted Brand

The Execution

Partnerships, Announcements, and Top-Tier Earned Media

  • Consistently placed media stories that advance Acorns’ mission at top-tier publications
  • Developed and executed communication strategies driving key announcements, including series C – series F, key executive hires and board appointments
  • Ideation, execution and management of celebrity partnerships that created viral earned media moments including, Dwayne ‘The Rock’ Johnson, Ashton Kutcher, Carly Lloyd, and Christopher Walken
High Visibility with Key Audiences

The Result

High Visibility with Key Audiences
Since partnering with Avenue Z, Acorns experienced accelerated customer acquisition (5x previous growth rate) and raised $500M in funding from leading institutional investors, venture capital firms, celebrities and industry titans.


Acorns was mentioned in over 11,000 articles. By regularly being featured in top-tier publications, Acorns generated over 14 billion in aggregate readership.

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