The Challenge
Build Market Perception & Targeted Brand
Acorns lacked awareness with their target audience: 182M consumers who have historically been underserved by the financial community. They needed a partner who could both drive awareness and accelerate customer acquisition.
The Execution
Partnerships, Announcements, and Top-Tier Earned Media
- Consistently placed media stories that advance Acorns’ mission at top-tier publications
- Developed and executed communication strategies driving key announcements, including series C – series F, key executive hires and board appointments
- Ideation, execution and management of celebrity partnerships that created viral earned media moments including, Dwayne ‘The Rock’ Johnson, Ashton Kutcher, Carly Lloyd, and Christopher Walken
