David Corchado
Co-Founder, Chief Technology Officer
As Avenue Z’s Chief Technology Officer and co-founder, David Corchado leverages over twenty years of digital media innovation to prioritize client experience. His leadership in merging technology with strategic planning transforms client projects, ensuring that Avenue Z delivers compelling omni-channel experiences that resonate with consumers and exceed client expectations.
/EXPERTISE AREAS
Technology Roadmap Creation
Strategic Planning
Risk Mitigation
Consumer Behavior
Investor Relations
Stakeholder Communications
Data Science & Analytics
Product Development
Omnichannel Marketing
Emerging Technologies
About Me
David’s pioneering work in marketing technology, particularly in areas like data personalization and targeted media, directly benefits Avenue Z’s clients by setting new industry benchmarks. His role in guiding the company’s strategic direction and technological advancements is crucial in crafting solutions that drive client success across diverse industries, from fintech to healthcare. David’s extensive background, including leadership positions at globally recognized firms, informs his client-centered approach, making him an invaluable asset to those looking to navigate the complexities of the digital landscape.
My Latest Insights
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The Great Web Traffic Debate: Google’s Latest Lawsuit and What it Means for Marketing Pros
Google’s AI Overviews are changing how traffic flows across the web, and now publishers and platforms are fighting back.…
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What OpenAI’s New Agent Builder Means for the Future of AI Workflows
OpenAI’s new Agent Builder introduces a visual workflow canvas, centralized connector registry, and support for MCP—bringing AI agent creation…
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Too Much Hype or Not Enough? Hands-On with Claude Code 2 + Sonnet 4.5
Claude Code 2 and Sonnet 4.5 aren’t just smarter, they’re more usable.
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Top of Stack: Safety Sprints, Shutdown Looms, and AI Money Goes Mega
From AI safety diplomacy to mega-checks for infrastructure and models, this week’s stack shows the industry scaling fast while…
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3 Quick-Win Growth Plays for DTC Brands in 2025
For DTC brands, small plays can drive big results. Learn three quick strategies to improve conversions, increase order value,…
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Top AppLovin Agencies for Consumer Brands in 2025
Discover top AppLovin agencies for consumer brands in 2025 with comprehensive insights and expert recommendations.
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How to Choose the Right Partners to Scale Your eCommerce Growth
Choosing the right partners—whether an agency, tech vendor, or consultant—can make or break your eCommerce growth, so a strategic…
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Convergence Marketing: Balancing Automation With Human Relationships
In a transformative shift poised to revolutionize our industry, we are moving beyond the outdated concept of integrated marketing…
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Digital Identifiers, Cookieless Tracking, and How GA4 is Adapting
In the dynamic landscape of digital marketing, consumer targeting and tracking have long relied on a familiar ally –…
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4 Steps to Mastering an Audience-First Marketing Approach
If you’re a business that’s online, one thing is for sure: you have data pouring in from a million…
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SEC Adopts New Cybersecurity Rules: What Comms Pros Need to Know
In the wake of the SEC‘s adoption of new cybersecurity rules, PR, communications, and marketing professionals play a crucial…
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