Data, Analytics & AI

About Blotout

Blotout is a first-party data infrastructure platform built for performance marketers at high-growth brands. It restores measurement accuracy lost to iOS changes, ad blockers, and browser limitations by capturing rich, server-side signals for every key event—from pageviews to purchases—and sending them directly to ad platforms. Blotout unifies data across Shopify, ad platforms, CRM, and more into a single identity graph, cleans junk and bot traffic, and activates high-value signals to improve targeting and ROAS. Implemented in days with no engineering required, it offers prebuilt integrations and white-glove support so marketers can scale profitably without heavyweight, expensive CDPs.


Services

Performance Data
Server Tracking
Unified Data Layer
ConsentIQ & Capture
Bot & Signal
Signal Activation
Prebuilt Integrations
Onboarding & Optimization

Industries

Consumer Brands
Omni-Channel brands
Marketing Brands

Offers

Training
Dedicated Reps
Dedicated Support
Tools

Frequently Asked Questions

Featured Work

Insights &
Events

  • Female Content Creator Recording Social Media Video

    Building a TikTok Shop Affiliate Engine: Commission Benchmarks and Creator Playbooks for DTC Brands

    Want to take advantage of affiliate-driven marketing as a TikTok Shop seller? Here’s what you need to know about…

    Link

    7 min read
  • Assortment of Ghia nonalcoholic apéritif bottles and cans styled with two red cocktails, cherries, a strawberry garnish, and small white flowers in a polished studio product shot.

    Ghia Is Building Growth Through Cultural Relevance, Not Just Category Momentum.

    Ghia helped define what modern nonalcoholic branding could look like. Now its creator-led partnership strategy is showing how that…

    Link

    3 min read
  • Webpage of TikTok Shop is seen on its corporate website on a computer. TikTok Shop enables brands and sellers to showcase and sell products directly on TikTok.

    How TikTok Shop Handles Returns and Refunds (And What That Means for Your Margins)

    Learn about TikTok Shop’s refund and return policy and how it can impact your business.

    Link

    8 min read

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