Avenue Z Increases AI Visibility by 250% and Climbs Into Top AI Search Results

/ABOUT Avenue z

Industry

Marketing | AI Search Optimization (AEO) | PR

Story

Avenue Z is an AI-first marketing and communications agency helping brands drive revenue and reputation across AI-driven search and discovery platforms. As both a practitioner and provider of AEO services, Avenue Z applies its own strategies to compete in one of the most saturated categories.

+250% AI Visibility Growth Drives Measurable Gains in AI Search and Inbound Demand

Position Improvement (3x Any Competitor)

Increase in AI Visibility

Visibility Across all Tracked Prompts

The Opportunity

Every agency offering AI optimization services is also competing for visibility within AI search itself. The same brands trying to rank in ChatGPT, Gemini, and Perplexity are the ones actively shaping those ecosystems.

When Avenue Z analyzed its AI visibility, it identified a clear opportunity to expand its presence across high-intent queries. Results were heavily concentrated among a small group of established players, leaving room to capture share and compete at the top of the category.

The Approach

Avenue Z designed its AEO strategy around how large language models actually generate answers.

Rather than focusing solely on traditional SEO tactics, the team prioritized increasing presence in the sources AI systems rely on, including listicles, editorial coverage, and authoritative content. This required aligning PR, content, and technical optimization into a single system built for AI retrieval.

Execution & Results

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AEO + Content Strategy

Avenue Z built a content engine designed to be both human-readable and AI-retrievable.

This included publishing high-intent listicles, news-driven content, and thought leadership through its owned media platform, Driving Influence. The focus was on creating structured, relevant content that could be surfaced in AI-generated responses.

PR and Authority Building

PR played a central role in increasing AI visibility.

By securing placements in high-authority publications and industry roundups, Avenue Z expanded the number of credible third-party sources referencing the brand. This strengthened how AI systems evaluated and surfaced Avenue Z across competitive queries.

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Tracking and AI Visibility Measurement

Avenue Z partnered with Profound to identify high-impact opportunities and refine its AEO strategy.

The team also led a live AI search workshop at SXSW, analyzing how brands appear across AI platforms in real time.

Performance was tracked using Peec, which measures visibility, position, and sentiment across AI-generated responses, allowing Avenue Z to optimize continuously based on live data.

Market Impact and Industry Recognition

Avenue Z’s AEO strategy drove a 250% increase in AI visibility, moving the agency into the top tier of AI search results and generating dozens of inbound leads from AI platforms.

This performance was matched by industry recognition, with Avenue Z’s CEO Jeffrey Herzog named to the AI Power 50 and receiving an AI Breakthrough Award, reinforcing its position as a leader in AI optimization.