David Corchado
Co-Founder, Chief Strategy & Technology Officer
As Avenue Z’s Chief Strategy & Technology Officer and co-founder, David Corchado leverages over twenty years of digital media innovation to prioritize client experience. His leadership in merging technology with strategic planning transforms client projects, ensuring that Avenue Z delivers compelling omni-channel experiences that resonate with consumers and exceed client expectations.
/EXPERTISE AREAS
Technology Roadmap Creation
Strategic Planning
Risk Mitigation
Consumer Behavior
Investor Relations
Stakeholder Communications
Data Science & Analytics
Product Development
Omnichannel Marketing
Emerging Technologies
About Me
David’s pioneering work in marketing technology, particularly in areas like data personalization and targeted media, directly benefits Avenue Z’s clients by setting new industry benchmarks. His role in guiding the company’s strategic direction and technological advancements is crucial in crafting solutions that drive client success across diverse industries, from fintech to healthcare. David’s extensive background, including leadership positions at globally recognized firms, informs his client-centered approach, making him an invaluable asset to those looking to navigate the complexities of the digital landscape.
My Latest Insights
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Convergence Marketing: Balancing Automation With Human Relationships
In a transformative shift poised to revolutionize our industry, we are moving beyond the outdated concept of integrated marketing…
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Digital Identifiers, Cookieless Tracking, and How GA4 is Adapting
In the dynamic landscape of digital marketing, consumer targeting and tracking have long relied on a familiar ally –…
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4 Steps to Mastering an Audience-First Marketing Approach
If you’re a business that’s online, one thing is for sure: you have data pouring in from a million…
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SEC Adopts New Cybersecurity Rules: What Comms Pros Need to Know
In the wake of the SEC‘s adoption of new cybersecurity rules, PR, communications, and marketing professionals play a crucial…
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