THE DTC AUDIT

Your DTC Tech Tune-Up

Unlock hidden opportunities in your DTC / eCommerce tech stack to drive more orders, more profit, and lower costs with this custom audit.

Request Your DTC Audit

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What’s Included in the DTCx Audit?

Our DTCx Tech Tune-Up Audit digs deeper than surface-level fixes, analyzing every layer of your store’s tech stack – from checkout flows and app integrations to post-purchase tools, merchandising, customer service, and performance. We uncover redundancies, under-used features, and inefficiencies that drain revenue, while highlighting the apps and tactics that can boost conversion, order value, and order volume.

Your custom report delivers a clear, prioritized roadmap to help you sell smarter, faster, and better. You’ll receive a best-practice scorecard, actionable recommendations, and a streamlined view of how loyalty, subscriptions, bundling, and more can drive both growth and efficiency. Each finding is paired with next steps—from quick wins you can launch immediately to strategic improvements that strengthen your entire DTC ecosystem.

Your Brand Isn’t Just Competing on Shelves Anymore

From TikTok Shop to ChatGPT search results, the path to purchase has changed and most brands haven’t caught up. At Avenue Z, we design consumer strategies that win where today’s buyers actually shop: inside algorithms, AI platforms, and social feeds.

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What We Solve

Rising customer acquisition costs, low return on ad spend, and fragmented buyer journeys are slowing growth for many online retailers. Influencer campaigns often fail to convert, product content doesn’t align with how people actually shop, and brands are missing from AI-driven recommendations.

We address these challenges with strategies designed to drive performance, increase visibility, and convert attention into sales.

What We Do Best

Turn Social Into a Sales Engine

We help brands sell directly through TikTok, Instagram, Meta, and YouTube. As a TikTok Shop Alpha Agency, we specialize in in-app shopping, creator-led campaigns, and social storefronts that move product in real time.

Get Found (and Picked) in AI Search

From ChatGPT Shopping to Google AI Overviews, we make sure your product feeds, brand mentions, and content assets are structured to win in AI-driven discovery. It’s not about search rankings—it’s about showing up where decisions are made.

Scale with Paid and Performance

Our media team manages high-efficiency paid campaigns across Meta, Google, Amazon, and emerging platforms. We pair this with creative built to convert, not just perform in-platform.

Own Your Data. Drive Loyalty.

We use email, SMS, and analytics to turn new customers into repeat buyers. Every campaign is optimized for retention, ROI, and long-term value.

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Leading consumer PR, Strategic Communications, Media, & Creative

Our Work

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Convert Smarter, Grow Faster

From apps to automations, we fine-tune your DTC tech stack with channel partner solutions – so your site sells smarter, faster, better.

Request Your DTCx Tech Audit