Health & Wellness
Brand Generates $1M+
in TikTok Revenue
in Just 90 Days
/ABOUT ESKIIN
Industry
Wellness | Health
Story
Eskiin is a health and wellness brand creating filtered showerheads engineered to improve skin and hair health through advanced filtration and optimized water pressure. Inspired by the founder’s search for an eczema-friendly solution, the brand prioritizes innovation that delivers cleaner filtration and a better shower experience.
Eskiin generates $1M+ in combined TikTok Shop and Shopify revenue from TikTok ads, earning Silver Star Seller status in just over 3 months
Affiliate GMV
in Revenue
Affiliate Videos
The Challenge
Eskiin came to Avenue Z with no existing TikTok Shop presence and a need to generate traction fast. With new Shop launches typically requiring up to 90 days to gain momentum, the challenge was to accelerate performance quickly while sustaining growth beyond the initial launch phase.
The Approach
Avenue Z launched and scaled Eskiin’s TikTok Shop from zero using an aggressive, KPI-driven strategy to accelerate traction beyond the typical 90-day ramp. We activated a high-volume affiliate program, seeding authentic, brand-aligned UGC while building a strong Shop foundation to support rapid growth.
In just over three months, Eskiin scaled to Silver Star Seller status, generated over 4,200 UGC videos, and surpassed $1M in TikTok-driven revenue across Shop and Shopify.
Our Process
Rapid TikTok Shop Launch
Avenue Z quickly stood up Eskiin’s TikTok Shop from scratch, ensuring products, listings, and backend operations were optimized to handle immediate demand. This foundation allowed the brand to move fast without sacrificing conversion or fulfillment as traffic scaled.
Affiliate Seeding
at Scale
To drive early traction, we launched a high-volume affiliate outreach strategy, issuing thousands of targeted invites to creators aligned with Eskiin’s health and wellness positioning. This approach quickly seeded authentic UGC that reflected real product use and built credibility on the platform.
Post-Launch Performance Optimization
As creator content gained traction, we monitored performance closely and doubled down on what was working—maintaining consistent UGC output while supporting growth across TikTok Shop and .com. This sustained momentum enabled Eskiin to scale rapidly, earn Silver Star Seller status, and establish a strong growth trajectory within just over three months.
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