How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok
/ABOUT kind patches
Industry
Wellness | Beauty | Health Tech
Story
Kind Patches develops science-backed transdermal patches designed to deliver nutrients through the skin for steady, consistent absorption. Their approach focuses on simplifying daily wellness by removing the need for pills or powders and offering an alternative that supports energy, sleep, focus, and recovery through gradual, time-released delivery.
In Less Than Six Months, Kind Patches Drove 175% Revenue Growth and a 217% Increase in Site Sessions
ROAS
Revenue Growth
Increase in Site Sessions
New-Customer Purchase Rate (Up From 70%)
Increase in AOV
The Challenge
Kind Patches needed to accelerate U.S. market expansion and build a scalable growth engine on TikTok. The brand required support to:
- Increase new-customer acquisition and average order value
- Launch effectively into the U.S. and generate demand quickly
- Break through on TikTok with content that converts
- Scale aggressively while preserving ROAS
The Approach
Avenue Z focused on rapid U.S. expansion, creator-driven content, and consistent performance testing. We tailored creative, targeting, and messaging to U.S. consumers, which helped establish the region as Kind Patches’ top spending market early on. This gave the brand a strong base of demand and clear direction for scaling both organic and paid visibility.
In parallel, we built a TikTok performance engine centered on high-quality creator content amplified through paid media. Weekly analysis identified the formats and product angles driving the strongest results, allowing us to optimize quickly. At the same time, we refined the onsite funnel by strengthening upsells, improving checkout flow, and sequencing offers to increase conversion rates and lift average order value while maintaining efficiency.
Our Process
Activated the U.S. Market and Accelerated Adoption
In under two months, Avenue Z helped establish the U.S. as Kind Patches’ top spending region. A concentrated strategy across U.S. audiences, localized content, and performance testing created fast traction and positioned the brand at the top of its TikTok niche.
Scaled TikTok Through Creator Content + Paid Media
Creators were onboarded across wellness and lifestyle categories, producing formats tailored to TikTok’s commerce behaviors. High-performing content was amplified through paid campaigns, maintaining a steady 2× ROAS even as spend and reach grew.
Weekly analysis identified winning creative styles and product angles, informing ongoing production and optimization.
Improved Conversion Rates and AOV With Funnel Enhancements
Avenue Z introduced optimized checkout flows, bundles, and offer structures that increased new-customer purchase rate from ~70% to ~80%.
Average order value rose by ~16% through targeted upsells and strategic product sequencing.
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