$1.54M in Attributed Revenue and Major Repeat Guest Growth for Leading Hospitality Group

/ABOUT kYU

Industry

Hospitality | Restaurants

Story

KYU is a globally recognized, wood-fired restaurant concept with flagship locations in Miami, New York, and Las Vegas. Known for its bold flavors and high-energy dining environments, KYU operates in some of the most competitive hospitality markets in the United States.

Avenue Z partnered with KYU as a full-funnel performance growth partner, implementing acquisition, attribution, creative consulting, and retention systems designed to drive measurable revenue and increase repeat guest behavior.

Performance Snapshot

ROAS

In Tracked Seated Guest Revenue

Confirmed Seated Reservations

The Challenge

KYU needed to move beyond traditional hospitality marketing metrics and directly measure how digital investment translated into real, seated guest revenue.

Leadership needed clarity on three key questions:

Could paid media reliably drive confirmed seated guests—not just reservations?
Could cancellations and no-shows be excluded from reporting?
Could marketing spend be scaled confidently based on verified financial performance?

Without closed-loop attribution, marketing performance lacked a direct connection to in-restaurant revenue.

The Approach

Avenue Z implemented a full-funnel performance and retention system linking acquisition, attribution, creative strategy, and lifecycle marketing.

Key initiatives included:

Closed-Loop Revenue Attribution: Paid media exposure was directly tied to confirmed seated guests using reservation tracking infrastructure. Only completed visits were included, establishing revenue as the primary performance metric.
Creative and Performance Optimization: Avenue Z consulted on creative strategy and campaign structure to maximize reservation conversion efficiency and improve acquisition performance across markets.
Retention and Lifecycle Systems: Email and SMS infrastructure was implemented to convert first-time diners into repeat guests, increasing visit frequency and long-term revenue impact.
Multi-Market Deployment: The performance framework was deployed across KYU’s Miami, New York, and Las Vegas locations.

Turning First-Time Guests Into Long-Term Revenue

Beyond acquisition, Avenue Z implemented retention systems designed to increase repeat visit behavior and lifetime guest value.

Repeat guest rates increased significantly during the engagement:

Miami repeat guest rate increased from 20% to 37%
New York repeat guest rate increased from 25% to 33%
Las Vegas repeat guest rate increased from 7% to 14%

This ensured that revenue extended well beyond initial acquisition, turning first-time diners into repeat customers and strengthening long-term restaurant performance.

Importantly, the $1.54M in attributed revenue reflects first-visit revenue only and does not include additional revenue generated from repeat visits.

Our Impact

Miami Drives Nearly $900K in Attributed Revenue

KYU’s Miami location generated over $888K in directly attributed seated guest revenue during the campaign period.

By linking media investment to confirmed seated guests, Avenue Z transformed paid media into a scalable, predictable guest acquisition channel. Improvements in retention further expanded long-term revenue impact by increasing repeat visit frequency.

New York Generates Over $650K in Measurable Guest Revenue

KYU’s New York location generated more than $654K in attributed seated guest revenue, demonstrating the scalability of the performance model across major markets.

With closed-loop attribution and retention systems in place, paid media became a reliable and measurable revenue driver supporting sustained growth.

Building a Retention Engine Through Email and SMS

Avenue Z implemented lifecycle marketing infrastructure integrated directly with reservation tracking, creating a direct communication channel with guests.

Results included: