ECOMMERCE SERVICES

Commerce That Converts Across Channels

/ABOUT US

For three decades, our team has helped companies get discovered—delivering the right message, to the right audience, at the right time.

We help eCommerce brands grow by connecting performance with influence. From paid media across TikTok, Meta, LinkedIn, and Google to AI shopping and search optimization, we make sure your brand is discoverable in the moments that matter.

Your Brand Isn’t Just Competing on Shelves Anymore

From TikTok Shop to ChatGPT search results, the path to purchase has changed and most brands haven’t caught up. At Avenue Z, we design eCommerce strategies that win where today’s buyers actually shop: inside algorithms, AI platforms, and social feeds.

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What We Solve

Rising customer acquisition costs, low return on ad spend, and fragmented buyer journeys are slowing growth for many online retailers. Influencer campaigns often fail to convert, product content doesn’t align with how people actually shop, and brands are missing from AI-driven recommendations.

We address these challenges with strategies designed to drive performance, increase visibility, and convert attention into sales.

Leading eCommerce PR, Strategic Communications, Media, & Creative

AI Visibility Industry Report - Health & Beauty

What We Do

Strategic Communications

We help you build and protect your brand’s reputation through clear, consistent messaging. From corporate narrative development to executive visibility and crisis preparedness, our strategies ensure your story lands with the audiences who matter most.

PR / Media Relations

From major announcements to ongoing media outreach, we secure meaningful coverage that shapes perception and drives credibility. We manage your media relationships, pitch high-impact stories, and position your brand as a trusted voice in the eCommerce space.

AI Optimization

We optimize how your brand shows up in LLMs and digital discovery platforms. By aligning messaging, content, and structured data with emerging AI systems, we ensure you’re discoverable, relevant, and positioned for influence in the age of generative search.

Content & Creative

From whitepapers and brand videos to narrative frameworks and social content, we craft creative assets that communicate complex ideas with clarity and impact. Our team combines storytelling, design, and audience insight to fuel trust, engagement, and brand recognition.

Paid Media

Maximize visibility and ROI with targeted media campaigns across search, social, and emerging platforms. We blend audience insights, performance creative, and precision targeting to drive measurable outcomes across the entire funnel.

Technology

We power your communications with a tech stack that connects content, performance, and measurement. From marketing automation and analytics to creative tools and media platforms, we help you operate smarter and scale faster.

What We Do Best

Turn Social Into a Sales Engine

We help brands sell directly through TikTok, Instagram, Meta, and YouTube. As a TikTok Shop Alpha Agency, we specialize in in-app shopping, creator-led campaigns, and social storefronts that move product in real time.

Get Found (and Picked) in AI Search

From ChatGPT Shopping to Google AI Overviews, we make sure your product feeds, brand mentions, and content assets are structured to win in AI-driven discovery. It’s not about search rankings—it’s about showing up where decisions are made.

Scale with Paid and Performance

Our media team manages high-efficiency paid campaigns across Meta, Google, Amazon, and emerging platforms. We pair this with creative built to convert, not just perform in-platform.

Own Your Data. Drive Loyalty.

We use email, SMS, and analytics to turn new customers into repeat buyers. Every campaign is optimized for retention, ROI, and long-term value.

The AI Visibility Index

Visibility and conversion start with AI. See where your brand stands.

AIVx Health and Beauty

Our Work

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Connect With Us

Stay in touch. Discuss your needs with us and see how we can help.

Turn Spend Into Sales

From Meta to TikTok, we build performance media strategies that convert—using AI, commerce integration, and creative built to drive measurable revenue.

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