Top Crisis Communications Firms for Tech Companies

A PR crisis doesn’t wait for you to be ready. Your brand’s reputation is on the line with one bad headline, a data breach, or a regulatory crackdown. In tech, where innovation moves fast, and scrutiny is high, having the right crisis communications firm isn’t optional; it’s essential. Whether you’re navigating a cybersecurity incident, managing investor confidence, or controlling the narrative during a high-stakes moment, these eight crisis communications firms know how to protect your brand, rebuild trust, and keep your company moving forward.

1. Avenue Z

PR Firm Rating

★★★★★

Avenue Z is an award-recognized leader in media and technology that blends marketing innovation with strategic communication to elevate businesses in different industries. They are experts in crisis communications and specialize in navigating high-pressure moments and protecting reputations. Whether a data breach or an executive controversy, they develop rapid-response strategies that safeguard credibility and keep businesses moving forward.

Location:	Miami, Florida
Employees:	50-100
Industries:	Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerce
Specialties:	Crisis Communications, Social media marketing, influencer partnerships, content creation, and paid social advertising

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Brand Overview
Avenue Z is the go-to crisis communication firm for tech companies. Their well-thought-out strategies ensure that their clients are prepared for any scenario, armed with the right messaging, and positioned as industry leaders, even in the face of challenges. They guide fintech disruptors on handling regulatory investigations, guiding AI startups through media scrutiny, and managing high-profile IPO rollouts, ensuring their clients come out stronger, more credible, and in control.

Market Niche
Avenue Z blends rapid-response crisis management, long-term reputation strategy, and high-impact storytelling to ensure its clients stay ahead of risks, own their narratives, and maintain trust with investors, media, and the public. From stealth mode to IPO, they guide tech brands to navigate challenges, mitigate crises, and emerge as market leaders.

Industry Focus
Avenue Z serves industries focused on growth and innovation, including:
• FinTech
• Emerging Technology
• B2B
• VC & Private Equity
• Health / HealthTech
• DTC eCommerce

Notable Clients
• Better: Led crisis comms, product launches, and IPO media.
• Acorns: Boosted brand recognition, solidifying leadership in micro-investing.
• April: Secured top-tier media coverage, elevating fintech presence.
• Dave: Positioned as a banking disruptor through media strategy.
• Rally: Expanded brand awareness, asset classes, and media presence.

Unique Value Proposition
Avenue Z isn’t just a PR agency; it’s a crisis powerhouse. It doesn’t wait for crises to happen; it anticipates risks, crafts airtight strategies, and ensures its clients are always prepared. Its senior-led crisis response team works alongside executives, legal teams, and investors to navigate challenges with precision, protect reputations, and turn obstacles into opportunities.

Core Services
•Crisis & Reputation Management: Rapid-response strategies that protect brand credibility and investor trust.
•High-Stakes Media Relations: Securing top-tier coverage in Bloomberg, CNBC, and TechCrunch.
•Executive Thought Leadership: Positioning founders and executives as respected industry voices.

Recommended for what types of businesses
Avenue Z is the go-to crisis communications partner for VC-backed startups facing high-stakes challenges, fintech disruptors navigating regulatory scrutiny, and AI and emerging tech companies managing public perception. They also help enterprise tech and SaaS brands build media trust and support investment firms and financial leaders with strategic stakeholder messaging to protect and strengthen their reputations.

2. Ruder Finn

PR Firm Rating

★★★★★

Ruder Finn is the crisis communications firm that global brands trust. With deep expertise in technology, healthcare, and corporate affairs, they specialize in navigating high-pressure situations, protecting reputations, and ensuring brands stay in control. Whether it’s a cybersecurity breach, regulatory investigation, executive controversy, or market volatility, Ruder Finn develops rapid-response strategies that mitigate risk, safeguard credibility, and keep businesses moving forward.

Location:	New York, New York
Employees:	501 – 1,000
Industries:	Technology AI, Healthcare & Biotech, Fintech & Financial Services, Cybersecurity & SaaS
Specialties:	Crisis & Reputation Management, Regulatory & Litigation Communications, Executive & Leadership Visibility

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Brand Overview
Ruder Finn is built for companies that need to stay ahead of risk, control the conversation, and protect their brand reputation. Their senior-led teams work closely with executives, legal advisors, and investors to craft airtight crisis strategies that turn high-stakes challenges into opportunities for leadership and trust-building.

Market Niche
From stealth mode to IPO, regulatory scrutiny to cybersecurity incidents, Ruder Finn ensures companies are ready to respond with precision, manage media scrutiny, and maintain trust with key stakeholders. Their expertise in crisis preparedness, executive positioning, and rapid-response media relations makes them a go-to partner for brands navigating complex challenges.

Industry Focus
•Technology & AI: Managing reputation risks for fast-scaling tech startups.
•Cybersecurity & SaaS: Crisis response for data breaches and compliance issues.
•Fintech & Financial Services: Handling regulatory investigations and investor concerns.
•Healthcare & Biotech: Protecting brand integrity amid product recalls and public scrutiny.

Notable Clients
•MoneyGram: Enhances brand visibility and consumer trust.
•NFP: Develops strategic communications to strengthen market presence.
•Ingersoll Rand: Provides crisis management to safeguard corporate reputation.
•Nestlé: Manages public relations to maintain brand image.
•Servier: Offers healthcare communications to support patient engagement.

Unique Value Proposition
With deep expertise in risk assessment, regulatory communications, and high-stakes media strategy, Ruder Finn ensures brands emerge stronger, more credible, and in control. Their senior-led teams work behind the scenes to craft narratives that protect trust, maintain investor confidence, and position executives as industry leaders.

Core Services
•Crisis & Reputation Management: Strategies that protect brand integrity during high-stakes moments.
•Regulatory & Litigation Communications: Guiding companies through government scrutiny and legal challenges.
•Cybersecurity & Data Breach Response: Managing public trust after security incidents.

Recommended for what types of businesses
Ruder Finn is the go-to crisis communications partner for companies facing high-stakes challenges. They help tech firms navigate public scrutiny, fintech brands manage compliance issues, and SaaS companies respond to data breaches. From healthcare recalls to executive reputation management, they craft strategies that protect trust, control narratives, and maintain market credibility.

3. FTI Consulting

PR Firm Rating

★★★★★

When reputations are on the line, the PR agency FTI Consulting is the first call for tech companies, startups, and financial leaders navigating high-stakes situations. Whether it’s a cybersecurity breach, regulatory investigation, executive controversy, or economic crisis, FTI delivers rapid-response crisis management, strategic media relations, and reputation recovery. Their expert teams work alongside legal, financial, and executive leadership to mitigate risk, control narratives, and protect brand credibility in the most challenging moments.

Location:	Washington D.C
Employees:	8,300+
Industries:	Technology AI, Fintech & Financial Services, Venture Capital & Private Equity, Cybersecurity & SaaS
Specialties:	Crisis & Reputation Management, Regulatory & Litigation Communications, Financial & Investor Relations

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Brand Overview
FTI Consulting focuses on handling high-profile lawsuits, regulatory scrutiny, financial downturns, and corporate reputation attacks. They bring deep expertise in strategic communications and risk mitigation. Their proactive approach and senior-led teams ensure tech brands stay ahead of challenges, protect investor confidence, and emerge stronger.

Market Niche
FTI Consulting offers proven crisis playbooks, media training, and regulatory expertise to help companies navigate SEC investigations, cybersecurity breaches, shareholder disputes, and executive transitions with precision. Working behind the scenes, they transform challenges into opportunities, ensuring companies not only withstand crises but also emerge as stronger market leaders

Industry Focus
•Technology & AI: Protecting innovation-driven companies from reputational threats.
•Cybersecurity & SaaS: Handling data breaches, ransomware attacks, and privacy concerns.
•Venture Capital & Private Equity: Supporting portfolio companies through financial crises and regulatory scrutiny.

Notable Clients
•Ilika PLC: Advised on investor relations and financial communications during market expansions.
•LBG Media PLC: Supported IPO communications, ensuring transparency and investor confidence.
•Capital Ltd: Provided crisis management during operational disruptions, mitigating reputational risks

Unique Value Proposition
FTI Consulting is not just a crisis firm; it’s a strategic partner for companies operating in high-risk industries. Its deep industry expertise, connections with key stakeholders, and hands-on approach make it an essential resource for companies facing financial, legal, or reputational threats. With a global team of crisis experts, former regulators, and corporate strategists, FTI ensures that companies don’t just recover from crises; they lead through them.

Core Services
•Crisis & Reputation Management: Develop crisis response strategies that protect brand integrity and investor trust.
•Regulatory & Litigation Communications: Navigate investigations, lawsuits, and financial disputes with strategic messaging.
•Cybersecurity Breach & Data Crisis Response: Manage communication strategies for cybersecurity threats and data leaks.

Recommended for what types of businesses
FTI Consulting is the ideal crisis communications partner for tech companies facing regulatory scrutiny, fintech startups managing market volatility, and AI and SaaS firms shaping public perception. They help cybersecurity firms handle data breaches and support venture capital firms in protecting portfolio companies from reputational risks, ensuring long-term trust and stability.

4. Weber Shandwick

PR Firm Rating

★★★★★

Weber Shandwick is a global powerhouse in crisis communications, specializing in navigating high-stakes moments, protecting reputations, and turning challenges into opportunities. Whether managing a cybersecurity breach, regulatory investigation, executive controversy, or product recall, they craft rapid-response strategies that ensure brands stay in control.

Location:	New York, New York
Employees:	4,000+
Industries:	Technology & AI, Cybersecurity & SaaS, Fintech Financial Services, Healthcare & Biotech, Venture Capital & Private Equity
Specialties:	Crisis & Reputation Management, Regulatory & Legal Communications, High-Stakes Media Relations

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Brand Overview
Weber Shandwick is the crisis communications firm that tech leaders trust when the stakes are high. Their expert teams craft proactive risk management strategies to help brands stay ahead of potential crises, maintain investor confidence, and manage public perception. Whether guiding AI startups through ethical debates, handling fintech regulatory scrutiny, or supporting enterprise tech firms through IPOs, they ensure companies emerge stronger, more credible, and in control.

Market Niche
Weber Shandwick blends real-time crisis response, long-term reputation strategy, and strategic storytelling to ensure brands own their narrative and maintain trust with investors, media, and key stakeholders. From stealth mode to IPO, they help tech companies navigate regulatory challenges, media scrutiny, and high-profile reputational risks.

Industry Focus
•Technology & AI: Managing controversies, ethics debates, and public trust in emerging tech.
•Fintech & Financial Services: Navigating regulatory investigations, investor concerns, and financial crises.
•Cybersecurity & SaaS: Handling breaches, compliance challenges, and public trust issues.
•Healthcare & Biotech: Protecting brand integrity in high-stakes healthcare and medical tech.

Notable Clients
•TRESemmé: Showcased unbound hair’s power through ‘Fluid’ campaign with USA Artistic Swimming.
•U.S. Bank: Amplified mission to break language barriers, enhancing financial inclusivity.
•5 gum: Transformed chewed gum into collectible art, engaging Gen Z consumers.
•eBay: Launched ‘eBay OG Drops’ to celebrate original sneaker culture.
• H&M Foundation: Collaborated on sustainability initiatives promoting environmental consciousness.

Unique Value Proposition
The senior-led crisis teams at Weber Shandwick work directly with executives, legal counsel, and investors to craft airtight risk management strategies. They excel in crisis containment, regulatory navigation, and turning obstacles into opportunities, helping companies build stronger reputations even in high-pressure situations.

Core Services
•Crisis & Reputation Management: Immediate, high-impact strategies to protect brand credibility.
•Regulatory & Legal Communications: Messaging and stakeholder engagement during investigations and compliance challenges.
•Executive Thought Leadership: Positioning leaders as industry voices during crises and recovery periods.
•High-Stakes Media Relations: Securing strategic media coverage to control the narrative.
•M&A & IPO Communications: Managing brand perception during high-profile financial events.

Recommended for what types of businesses
Weber Shandwick is the go-to crisis communications partner for tech startups navigating IPOs, fintech and SaaS firms under regulatory scrutiny, and AI or cybersecurity companies managing data breaches and ethics concerns. They also support healthcare brands facing public trust challenges and VC-backed startups protecting their reputation amid high-stakes moments

5. Edelman

PR Firm Rating

★★★★★

Edelman is a PR agency offering crisis communications services. They specialize in reputation management, corporate trust, and high-stakes brand positioning for tech companies. With over 60 years in the PR industry, Edelman helps VC-backed startups, fast-scaling tech firms, and industry giants navigate everything from data breaches to regulatory challenges, ensuring they don’t just survive crises but emerge stronger.

Location:	Chicago, Illinois
Employees:	5,000+
Industries:	Healthcare, Technology, Consumer Products, Financial Services
Specialties:	Crisis Communications, Digital Marketing, Brand Strategy, Media Relations, Content Creation

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Brand Overview
Edelman is a crisis command center for the tech industry. Whether managing reputational fallout, executive controversies, or significant security breaches, Edelman’s senior-led teams move fast to control narratives, protect brand value, and restore stakeholder trust. Their approach combines rapid-response media strategies, deep industry relationships, and data-driven insights to safeguard brands in high-risk situations.

Market Niche
Edelman helps tech companies, fintech startups, and AI disruptors stay ahead of reputation risks with proactive crisis planning and rapid-response strategies that ensure they control the conversation.

Industry Focus
•Technology & AI: Managing crises for high-growth startups and AI-driven firms.
•Fintech & Financial Services: Protecting brands through compliance issues and financial scandals.
•Cybersecurity & SaaS: Defending against reputation damage from data breaches and security failures.
•Healthcare & Biotech: Handling public trust challenges and regulatory crises.

Notable Clients
•Xbox: Managed reputation and crisis response during brand controversies and product launches.
•Samsung: Led crisis communications during product recalls and public relations challenges.
•PayPal: Provided strategic PR and crisis management during regulatory and security issues.
•Symantec: Handled crisis response for cybersecurity threats and data breach incidents.

Unique Value Proposition
Edelman prioritizes future-proofing tech brands. Their crisis teams move fast, think strategically, and act decisively to protect companies facing high-pressure situations. With deep media relationships, direct access to policymakers, and a data-driven approach, Edelman ensures that tech companies emerge from crises stronger, more credible, and more resilient.

Core Services
• Public Relations & Media Relations: Builds and maintains positive brand visibility across traditional and digital media.
• Crisis Management: Provides strategic communication support during reputational challenges to safeguard brands.
• Brand Strategy & Consulting: Develops and implements strategies that align with business goals and market positioning.
• Digital & Social Media Marketing: Engages audiences with targeted content and social media strategies.
• Content Creation & Storytelling: Crafts compelling narratives to elevate brand identity and audience engagement.
• Research & Insights: Uses data and analytics to inform communication strategies and measure campaign success.

Recommended for what types of businesses
Edelman is the go-to crisis partner for tech startups preparing for IPOs, AI and SaaS companies facing regulatory challenges, and fintech firms navigating financial scrutiny. They help tech leaders manage executive transitions and cybersecurity brands recover from data breaches, ensuring companies stay resilient, credible, and in control during high-stakes moments.

6. Burson Cohn & Wolfe

PR Firm Rating

★★★★★

Burson Cohn & Wolfe, popularly known as BCW, is a global leader in crisis communications and strategic reputation management. BCW specializes in navigating complex challenges, protecting brand credibility, and turning obstacles into opportunities. Whether handling data breaches, executive controversies, or market disruptions, their rapid-response teams craft airtight strategies that safeguard trust and keep businesses moving forward.

Location:	New York, New York
Employees:	4,000+
Industries:	Technology & AI, Fintech & Financial Services, Cybersecurity & Saas, Venture Capital & Private Equity
Specialties:	Crisis & Reputation Management, High-Stakes Media Strategy, M&A & IPO Communications, Public Affairs & Government Relations

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Brand Overview
BCW is the crisis communications powerhouse for tech companies, startups, and Fortune 500 firms. Their proactive risk assessments, real-time media strategy, and leadership positioning services ensure companies are prepared for crises and equipped to lead through them. From managing investor relations during financial downturns to navigating cybersecurity threats, BCW helps brands maintain trust, credibility, and influence.

Market Niche
BCW works with tech giants, fast-scaling startups, and investment firms to craft crisis-proof messaging, mitigate risks, and strengthen reputations. Their ability to bridge the gap between media, government affairs, and corporate strategy makes them indispensable for companies operating in highly regulated industries.

Industry Focus
•Technology & AI: Crisis navigation for data privacy concerns, AI ethics, and market disruptions.
•Fintech & Financial Services: Managing regulatory scrutiny, compliance challenges, and financial instability.
•Cybersecurity & SaaS: Responding to data breaches, cyberattacks, and security concerns.
•Venture Capital & Private Equity: Protecting portfolio companies from reputational risks.

Notable Clients
•Adidas: Managed crisis response for brand controversies and global reputation strategy.
•Mozilla: Positioned company as a leader in digital privacy and security.
•Ikea: Handled corporate communications and sustainability-focused brand messaging.
•Uber: Managed crisis communications during regulatory battles and executive controversies.

Unique Value Proposition
BCW anticipates risks before they escalate, they raft bulletproof crisis response plans, and position companies as industry leaders, even in turbulent times. With direct access to top-tier media, policymakers, and global stakeholders, BCW ensures that its clients are always in control of their narrative.

Core Services
•Crisis & Reputation Management: Protect brand integrity during regulatory, legal, and reputational challenges.
•High-Stakes Media Relations: Secure coverage in Bloomberg, CNBC, TechCrunch, and The Wall Street Journal.
•Regulatory & Government Affairs: Guide companies through policy challenges and legal scrutiny.
•M&A & IPO Communications: Develop strategic messaging for market-moving financial events.
•Executive Positioning & Thought Leadership: Establish industry leaders as trusted voices in high-impact conversations.

Recommended for what types of businesses
BCW is the trusted crisis communications partner for VC-backed startups preparing for IPOs or acquisitions, fintech firms facing regulatory scrutiny, and tech companies navigating controversies, security breaches, or legal challenges. They help SaaS and AI companies manage public trust issues and support investment firms in protecting portfolio companies from reputational risks.

7. Kekst CNC

PR Firm Rating

★★★★★

Kekst CNC is an expert in crisis communications, reputation management, and strategic media relations, specializing in high-stakes moments like regulatory investigations, leadership controversies, M&As, and cybersecurity breaches. Whether you need to control the narrative during an IPO, handle media scrutiny, or manage investor confidence, Kekst CNC moves fast and thinks ahead.

Location:	New York, New York
Employees:	250+
Industries:	Technology & AI, Healthcare & Biotech, Fintech & Financial Services, Venture Capital & Private Equity
Specialties:	Crisis & Reputations Management, Financial & investor Communications, M&A Messaging, High-Stakes Media Relations

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Brand Overview
Kekst CNC is the crisis communications powerhouse for companies that operate in high-risk, high-reward industries. When tech leaders, financial firms, and global corporations must manage complex challenges, Kekst CNC delivers sharp, strategic messaging, media guidance, and stakeholder engagement plans that protect brand integrity and investor trust.

Market Niche
With a focus on long-term reputation strategy, crisis prevention, and rapid-response execution, Kekst CNC ensures that its clients stay ahead of risks, own their narratives, and maintain trust with investors, regulators, and media. Their expertise spans IPO readiness, corporate restructuring, litigation communications, cybersecurity breaches, and high-profile leadership changes, making them the go-to PR partner for tech firms navigating volatile markets.

Industry Focus
•Technology & AI: Managing public perception around AI ethics, compliance, and product safety.
•Fintech & Financial Services: Guiding startups through regulatory investigations and investor relations.
•Cybersecurity & SaaS: Crisis response for data breaches, compliance failures, and tech outages.
•Healthcare & Biotech: Managing sensitive healthcare communications, FDA scrutiny, and crisis preparedness.
•Venture Capital & Private Equity: Supporting portfolio companies through high-profile transitions and market shifts.

Notable Clients
•Philip Morris International: providing counsel on corporate takeovers and regulatory matters
•Mars Inc: advising on its acquisition of a veterinary diagnostics business

Unique Value Proposition
Kekst CNC is not just a PR agency; it’s a crisis war room. They prepare, protect, and position their clients for long-term credibility and market leadership. Their senior-led crisis response team works alongside executives, legal teams, and investors to navigate challenges with precision, discretion, and authority. Whether it’s navigating an antitrust investigation, managing media fallout from a leadership shakeup, or handling investor relations after a failed funding round, Kekst CNC ensures their clients come out stronger from a crisis.

Core Services
•Crisis & Reputation Management: Rapid-response strategies to protect brand credibility and investor trust.
•Financial & Investor Communications: Strengthening positioning during IPOs, acquisitions, and shareholder activism.
•Regulatory & Litigation Support: Managing legal scrutiny, SEC investigations, and government inquiries.
•High-Stakes Media Strategy: Controlling the narrative in Bloomberg, CNBC, The Wall Street Journal, and TechCrunch.
•Executive & Leadership Visibility: Training CEOs and founders to communicate with authority in crisis situations.

Recommended for what types of businesses
Kekst CNC is the go-to crisis communications partner for tech companies navigating regulatory, legal, or reputational challenges. They help fintech startups manage investor expectations, AI and SaaS firms prepare for IPOs, and cybersecurity companies handle breaches. VC and private equity firms also rely on them to protect portfolio reputations.

8. Inkhouse

PR Firm Rating

★★★★★

Inkhouse specializes in crisis communications, reputation management, and strategic media relations for tech companies. Whether it’s navigating a cybersecurity breach, responding to regulatory scrutiny, or managing executive transitions, Inkhouse helps tech brands control the narrative, protect their reputation, and emerge stronger.

Location:	Waltham, Massachusetts
Employees:	51 – 200
Industries:	Technology, Consumer, Healthcare, Financial Services
Specialties:	Crisis Communications, Media Relations, Social Media Marketing, creative Services, Content Marketing

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Brand Overview
Inkhouse is built for founders, executives, and fast-scaling companies that need to stay ahead of the conversation. Their team of ex-journalists, crisis strategists, and PR experts know exactly how to craft rapid-response messaging, engage key stakeholders, and manage media scrutiny before the story gets out of control.

Market Niche
Inkhouse’s market niche is helping tech companies not just survive a crisis but lead through it. Their proactive crisis playbooks, reputation recovery strategies, and executive positioning services ensure that companies don’t just react; they own the narrative.

Industry Focus
•Technology: Supporting tech innovators in enhancing visibility and market presence.
•Consumer Tech & E-commerce: Controlling narratives around product recalls, social media controversies, and brand missteps.
•Healthcare: Communicating complex healthcare solutions in an accessible and engaging manner.
•Fintech & Financial Services: Managing reputational risks, regulatory challenges, and financial crises.

Notable Clients
•Databricks: Transitioned from a popular open-source startup to an AI leader.
•ServiceTitan: Supported its significant IPO.
•Tanium: Engaged in category creation through global integrated PR and social media efforts.
•Eclipse: Showcased how a global bank partners with innovators

Unique Value Proposition
Inkhouse doesn’t just clean up PR messes; they prevent them. Their proactive risk assessment, real-time crisis management, and strategic recovery planning ensure that tech companies stay in control no matter what hits. They work fast, think ahead, and turn challenges into leadership moments.

Core Services
Crisis Communications & Reputation Management: Stay ahead of potential threats with proactive risk mitigation strategies.
Rapid-Response Media Strategy: Control the conversation with crisis-tested messaging and media outreach.
Regulatory & Litigation Support: Manage public perception around lawsuits, compliance issues, and government investigations.
Executive & Leadership Visibility: Train founders and executives to communicate effectively in high-stakes moments.
Reputation Recovery & Thought Leadership: Rebuild trust and reposition brands for long-term success.

Recommended for what types of businesses
Inkhouse is the go-to crisis PR firm for fast-moving tech companies looking to manage risk, protect their reputation, and lead with confidence. Whether preparing for IPO scrutiny, handling cybersecurity threats, navigating regulatory challenges, or addressing AI and fintech controversies, Inkhouse helps companies stay in control and shape the narrativ

9. Walker Sands

PR Firm Rating

★★★★★

Walker Sands is a powerhouse PR and marketing agency that helps B2B brands break through the noise. With award-winning expertise in public relations, demand generation, and brand strategy, they fuel growth for businesses in fintech, SaaS, professional services, and emerging tech. Whether it’s a product launch, a reputation crisis, or a high-stakes media moment, Walker Sands delivers bold, data-driven strategies that turn challenges into opportunities.

Location:	Chicago, Illinois
Employees:	100 – 200
Industries:	Fintech, B2B Tech & SaaS, Cybersecurity, VC/Private Equity
Specialties:	Crisis Communications, Media Strategy, Brand Positioning, Content Strategy & SEO, Social Media & Digital Advertising

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Brand Overview
Walker Sands is categorized as a growth accelerator for B2B brands. They don’t just secure media placements; they create category leaders. Their strategic PR and marketing campaigns help fintech innovators gain investor trust, SaaS companies own their narrative, and cybersecurity firms establish credibility in a crowded market. From high-growth startups to global enterprises, Walker Sands helps businesses tell compelling stories, build influence, and drive real revenue impact.

Market Niche
Walker Sands’s approach is about innovative, data-driven storytelling that fuels business growth. Their integrated approach blends media relations, demand generation, and brand strategy to help B2B brands reach the right audiences, own their market category, and drive real bottom-line results. Whether navigating funding rounds, industry shakeups, or competitive challenges, they position their clients as thought leaders and industry disruptors.

Industry Focus
•FinTech & Financial Services: Helping fintech brands secure investor confidence and media attention.
•B2B SaaS & Cloud Computing: Building credibility and trust for SaaS innovators.
•Cybersecurity & AI: Positioning security leaders as trusted experts in a fast-moving landscape.
•VC & Private Equity: Helping investors and portfolio companies shape market narratives.
•Professional Services: Elevating consultancies and agencies with sharp, strategic storytelling.

Notable Clients
•Worldpay: Strengthened fintech positioning with strategic PR and media outreach.
•Hyperwallet: Elevated brand awareness through targeted thought leadership campaigns.
•Entrust: Built trust in cybersecurity with high-impact media placements.
•SEMrush: Increased market influence via content strategy and digital PR.

Unique Value Proposition
Walker Sands is a growth engine for B2B brands. They craft stories that matter, build lasting credibility, and drive real business impact. With a team of seasoned PR strategists, content experts, and digital marketers, they help clients not just get noticed but get ahead.

Core Services
•Public Relations & Media Strategy: High-impact PR that lands top-tier coverage in publications like Forbes, TechCrunch, and The Wall Street Journal.
•Demand Generation & Growth Marketing: SEO, PPC, ABM, and lead-gen strategies that drive measurable results.
•Executive Thought Leadership: Positioning founders and execs as go-to experts in their industries.
•Content & Brand Strategy: Data-backed storytelling that establishes market authority.

Recommended for what types of businesses
Walker Sands is the go-to PR and marketing agency for B2B brands that want to scale, lead, and dominate their industries. This agency is the ideal candidate for a fintech startup looking to break into mainstream media, a SaaS company ready to own its niche or a cybersecurity firm that needs to build trust in a high-risk industry.

10. ICR Capital

PR Firm Rating

★★★★★

ICR Capital is the go-to strategic communications and investor relations firm that bridges the gap between finance, media, and corporate storytelling. With expertise in capital markets, financial PR, and reputation management, ICR helps businesses craft compelling narratives that build investor confidence, attract media attention, and drive business success. Whether it’s navigating an IPO, managing a corporate crisis, or enhancing executive thought leadership, ICR ensures its clients stay ahead of the curve.

Location:	New York, New York
Employees:	200-500
Industries:	Financial Services & Capital Markets, Private Equity & Venture Capital, Consumer & Retail, Technology SaaS
Specialties:	Crisis Management, Investor Relations & Financial Communications, IPO & SPAC Advisory, Executive Thought Leadership

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Brand Overview
ICR Capital prioritizes shaping market perception and driving business growth. They help public and private companies navigate financial milestones, mitigate risks, and build trust with investors, stakeholders, and the media. Whether guiding a high-profile IPO, managing market-moving announcements, or strengthening executive credibility, ICR’s strategic approach ensures businesses remain in control of their narrative and maximize valuation.

Market Niche
ICR Capital is the trusted partner for financial storytelling, investor engagement, and high-stakes corporate communications. Their expertise in capital markets, financial PR, and strategic positioning gives companies a competitive edge when navigating major transitions like IPOs, M&A deals, earnings seasons, and regulatory scrutiny. They specialize in helping growth-stage companies, publicly traded firms, and private equity-backed businesses communicate with clarity, credibility, and confidence.

Industry Focus
•Financial Services & Capital Markets: Helping banks, investment firms, and fintech disruptors build trust and market influence.
•Private Equity & Venture Capital: Elevating portfolio companies and guiding exits with strategic PR.
•Consumer & Retail: Strengthening brand positioning and media presence for leading consumer businesses.
•Technology & SaaS: Driving market perception and investor confidence for tech innovators.
•Healthcare & Life Sciences: Managing corporate reputation and investor relations in a regulated landscape.

Notable Clients
•Zoom: Strengthened investor relations and media strategy during rapid global expansion.
•Xerox: Managed corporate communications and reputation strategy during leadership transitions.
•Uber: Guided financial messaging and media relations through regulatory and market challenges.
•Enfusion: Led investor relations and IPO communications to maximize market confidence.

Unique Value Proposition
ICR Capital’s team of former Wall Street analysts, journalists, and PR strategists work alongside executives, legal teams, and investors to craft high-impact narratives that influence markets, drive investor confidence, and protect reputations. Whether navigating a complex earnings season, launching a SPAC, or managing shareholder activism, ICR Capital ensures clients remain in control of their narrative.

Core Services
•Investor Relations & Financial Communications: Strengthening relationships with investors, analysts, and financial media.
•Crisis & Reputation Management: Navigating corporate crises with strategic messaging and media control.
•IPO & SPAC Advisory: Helping companies go public with confidence and media support.
•Mergers & Acquisitions Communications: Managing market perception and stakeholder trust during major transitions.
•Executive Thought Leadership: Positioning CEOs and founders as trusted voices in their industries.

Recommended for what types of businesses
ICR Capital is the go-to strategic communications partner for VC-backed startups, public companies, private equity firms, and high-growth brands looking to build market influence and investor confidence. Whether preparing for an IPO, managing regulatory scrutiny, or enhancing executive visibility, ICR provides the PR, financial storytelling, and media strategy to ensure success.

11. Berlin Rosen

PR Firm Rating

★★★★★

Berlin Rosen manages corporate reputations in high-pressure moments to shape public perception through strategic storytelling; they know how to turn challenges into opportunities. Whether it’s a fast-moving crisis, a major brand launch, or a high-stakes political campaign, Berlin Rosen is the force behind the narratives that matter, ensuring their clients stay ahead of the conversation, not just part of it.

Location:	New York, New York
Employees:	200+
Industries:	Technology & Startups, Corporate & Public Affairs, Real Estate & Urban Innovation, Media & Entertainment
Specialties:	Crisis Communications, Media Strategy, Digital & Social Media Strategy, Brand Storytelling & Thought Leadership

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Brand Overview
Berlin Rosen is the trusted partner for businesses, political organizations, and brands navigating complex media landscapes. Their proactive, strategic approach to communications ensures that clients are prepared for any scenario and positioned as industry leaders, even in the most challenging situations. From guiding tech companies through regulatory challenges to managing corporate reputation crises, Berlin Rosen builds influence where it matters most.

Market Niche
Berlin Rosen blends rapid-response crisis management, long-term reputation strategy, and high-impact storytelling to help clients stay ahead of risks, own their narratives, and build trust with investors, media, and the public. Whether a brand is in stealth mode, scaling rapidly, or facing scrutiny, Berlin Rosen ensures it navigates challenges and positions their clients as market leaders.

Industry Focus
•Technology: Supporting tech innovators in enhancing visibility and market presence.
•Consumer Tech & E-commerce: Controlling narratives around product recalls, social media controversies, and brand missteps.
•FinTech & Financial Services: Managing reputational risks, regulatory challenges, and financial crises.
•B2B & Enterprise Brands: Crafting compelling corporate narratives that drive trust and business growth.
•Media & Entertainment: Strategizing public relations for high-profile talent, studios, and media organizations.
•Politics & Advocacy: Driving policy influence, issue advocacy, and political campaign communications.

Notable Clients
•Samsung: Managed global product launches and crisis communications.
•Bloomberg Media: Developed media strategies to enhance brand positioning.
•Lincoln Center: Led cultural PR campaigns and audience engagement initiatives.
•Cornell Tech: Crafted thought leadership and public affairs strategies.

Unique Value Proposition
Berlin Rosen prioritizes anticipating risks, crafting airtight strategies, and positioning their clients for success. Its senior-led crisis response teams work alongside executives, legal teams, and investors to precisely navigate high-risk situations, protect reputations, and turn challenges into opportunities.

Core Services
•Crisis & Reputation Management: Immediate, high-impact response strategies that protect credibility and public trust.
•High-Stakes Media Relations: Securing top-tier coverage in The New York Times, Bloomberg, CNBC, and more.
•Executive Thought Leadership: Positioning CEOs, political leaders, and founders as industry-defining voices.

Recommended for what types of businesses
Berlin Rosen is the go-to communications agency for tech companies, political organizations, and advocacy groups facing high-risk challenges. Whether managing a corporate crisis, driving a media strategy, or shaping public perception, they help brands and leaders control the conversation and stay ahead of the narrative.

Find the Right Crisis Communication PR Firm for Your Tech Company

The best crisis communications firms don’t just put out fires; they control the narrative, protect reputations, and turn challenges into opportunities. Whether it’s navigating a data breach, regulatory scrutiny, or leadership shakeup, a quick-thinking crisis communication firm is essential to ensure tech companies stay credible, resilient, and ahead of the conversation.

Avenue Z helps tech companies navigate chaos with confidence and emerge stronger. Don’t wait for a crisis to define your brand. Reach out to Avenue Z today!