FINTECH PR & MARKETING SERVICES

Fintech PR
& Marketing Agency

/ABOUT US

For three decades, our team has helped companies get discovered—delivering the right message, to the right audience, at the right time.

Our strategic communications practice is built on intellect, artistry, and deep expertise. We translate business goals into narratives that shape reputation, spark action, and influence outcomes.

Fintech PR and Marketing Services

Standing out means more than just having a great product—it’s about building trust, shaping perception, and creating meaningful connections. Avenue Z partners with leading fintech companies to craft dynamic communication strategies that amplify your voice, establish your authority, and drive growth.

Whether you’re an early-stage company revolutionizing payments or a seasoned player looking to dominate new markets, we deliver results-driven PR and marketing that make an impact.

Tech, finance, innovation coverage

The Fintech Challenge

Fintech blends complex technologies with consumer-focused solutions, presenting unique challenges:

Breaking through the noise in a crowded marketplace.
Building trust in a highly-regulated, security-conscious environment.
Establishing thought leadership in a rapidly shifting digital landscape.

Our tailored strategies address these hurdles by positioning your brand as an industry leader, connecting with target audiences, and delivering tangible results.

Leading Fintech PR, Strategic Communications, Marketing, & Creative

What We Do

Crisis Management

Protect your firm and portfolio from reputational risk. From founder controversies to market volatility, we provide swift, strategic response and proactive planning—so you can control the story before it controls you.

Financial Communications

Communicate with clarity and confidence. Whether you’re announcing a fund close, prepping a company for IPO, or managing investor updates, we translate complex financials into compelling narratives for LPs, analysts, and media.

Public Affairs

Navigate regulatory shifts and influence key stakeholders. We help firms and their investments engage effectively on issues that impact business—from antitrust to AI policy—through smart advocacy and targeted communications.

Branding

Build a brand that reflects your investment thesis and long-term vision. We help VC and PE firms clarify their positioning, sharpen messaging, and create visual identities that resonate with LPs, founders, and the press.

Thought Leadership

Turn your expertise into influence. We elevate GPs and operating partners through bylined content, keynote placements, and media opportunities—positioning your team as the go-to voice across sectors and stages.

Corporate Communications

Align internal and external messaging—from fund launches and M&A to leadership transitions. We ensure every stakeholder—from your LPs to your talent pool—receives the right message at the right time.

Why Avenue Z for Fintech PR & Media?

Fintech Industry Expertise

Our team combines deep knowledge of fintech, finance, and emerging technologies with hands-on experience across the sector. From payments and lending to blockchain, insurtech, and wealth management, we’ve worked with companies at every stage of growth. We understand the unique challenges fintech companies face, whether it’s navigating regulatory landscapes, communicating complex technologies, or standing out in competitive markets. Our expertise ensures your brand’s messaging aligns with industry expectations while differentiating you from the competition.

Strategic Storytelling

Fintech success hinges on simplifying the complex and connecting with the right audiences. We excel at transforming technical jargon into impactful narratives that resonate with both B2B stakeholders, such as investors and partners, and B2C audiences, like end-users and customers. Through a mix of thought leadership, product storytelling, and market positioning, our campaigns ensure your brand is seen as an authority while remaining accessible and relatable.

Targeted Placements & Credibility

Securing visibility in the right spaces is essential for fintech credibility. Our relationships with top-tier publications, including TechCrunch, Axios, Forbes, and industry trade outlets like American Banker and Payments.com, ensure your message reaches decision-makers. Beyond media, we specialize in positioning your brand at key fintech events like Money 20/20 and securing industry awards that solidify your reputation. By targeting the channels that matter most, we help establish your brand as a leader in the fintech ecosystem.

Results You Can Measure

In fintech, results are non-negotiable. Every campaign we design is driven by specific KPIs tailored to your goals—whether that’s increasing media coverage, generating qualified leads, improving investor visibility, or driving product adoption. With detailed reporting and analytics, we ensure you see the tangible impact of our efforts on your business growth and market presence. Our focus is on delivering measurable ROI that fuels sustained success.

The AI Visibility Index

Visibility and conversion start with AI. See where your brand stands.

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Shaping the Fintech Conversation

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Can I donate my private stock to charity? This new Daffy program gives employees easier options

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Venture studio Diagram expands into climate tech with oversubscribed fund

walmart-digiday

AI Briefing: Why Walmart is developing its own retail-specific AI models

coinbase

Bitcoin Miners Are Pivoting to AI to Survive. Core Scientific Entered the Race Years Ago

bloomberg-bets-media-hit

Bets Are In, But the Fed’s Still Running the Casino

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VCs Think Rate Cuts Could Help Lending FinTechs

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Bourbon & Blockchain: The Future Of Rare Whiskey Trading

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The Long-Awaited Rate Cut Is Here. Here’s What That Means for Your Wallet

Our Work

Fintech Insights

Luciana Rico

Top PR Agencies for Digital Banks

These top PR agencies for digital banking help brands offer beyond basic services by building trust, credibility, and a…
Link

6 min read
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May 14, 2025

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PR & Comms, AI & Tech, Blog
Tamar Terell

Meet the Top 10 Digital Banks Winning AI Search (and What Others Can Learn)

Just 10 digital banks control over 83% of AI search visibility—see who’s winning, why it matters, and how your…
Link

7 min read
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May 12, 2025

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AI & Tech, Blog
Rachael Zahn

Top Picks for New York Fintech Week 2025

From Reverse Pitches to Femme Leadership, These Events Are Shaping the Future of Finance.
Link

4 min read
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Mar 24, 2025

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Events, AI & Tech, Blog
Bristol Jones

Top of Stack: The Trends Driving Finance, Tech, and Digital Growth

From fintech reshaping financial planning to digital media firms expanding their reach, this week’s headlines highlight the companies setting…
Link

2 min read
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Feb 7, 2025

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Blog, AI & Tech, PR & Comms, Technology
Madeline Heberden

The Ultimate Guide to Embedded Finance: Opportunities and Strategies for Brands

Discover how embedded finance is transforming industries, enabling brands to integrate seamless financial solutions and unlock new revenue streams…
Link

4 min read
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Jan 28, 2025

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Blog, AI & Tech
Tamar Terell

Bristol Rae Jones Honored Among Inspiring FinTech Females 2024

Here are the women shaping the future of FinTech in 2024, including leaders from Bank of America, Portage, Morgan…
Link

2 min read
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Dec 5, 2024

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Blog, PR & Comms, Press

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