E&J Gallo Winery

Achieving New Heights With Innovative Design, CRO & More

E&J Gallo Winery

The Challenge

Improve Search and Social Content Performance
Our client needed to improve their content mix to shape the perception of their brand and drive qualified website traffic.

Improve Search and Social Content Performance

The Execution

Optimize and Promote

  • Audit site content
  • Develop data-driven content strategy
  • Optimize website with a focus on non-branded keywords
  • Published omni-channel content (written, visual)
  • Support partners to optimize social media content
  • Develop blog content to meet user demand
Organic Growth Year Over Year

The Result

Organic Growth Year Over Year
The brand’s website and blog have seen significant increases in organic site traffic since the program began, and traffic continues to outpace the previous year: 81% increase in year one, and a 62% increase in year two.

81%
organic traffic
105%
keyword rankings

81% increase in organic traffic from key audiences.
105% increase in keyword rankings in top 3 positions on Google.

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