The Challenge
Build brand awareness, notability, and a global reputation for Recharge Capital as it engages in fundraising initiatives for its thematic investment health tech strategy funds. Build the founders’ profiles as thought leaders and subject matter experts in health technology through traditional media interviews, podcasts, virtual webinars, and speaking panels, as well as opinion pieces placed in prominent outlets.
The Execution
- Prior to working with Avenue Z, Recharge Capital had received limited coverage in major publications.
- Since partnering with Avenue Z, the company has received notable coverage in numerous business and health-focused outlets including Bloomberg, TechCrunch, Modern Healthcare, and Health Tech World.